Marketing Analytics Manager

Job Title: Marketing Analytics Manager
Location: Remote
Contract: 6+ Months

B2B SEO/GEO strategist who can own organic search direction end to end, with strong expertise in topic authority, semantic search, and how generative AI is changing search behavior. The contractor should be able to turn analytics and technical audits into clear actions, partner effectively across internal teams and agencies, and manage execution against timelines and KPIs. They also need to be a strong communicator who can build executive-ready PPT recommendations and educate marketers and content teams on modern search best practices. In short: a strategic doer with deep SEO chops, LLM/GEO fluency, and solid project management skills.

Key Skills/Responsibilities
• Partner with paid media agency on measurement strategy, optimization, and reporting to ensure aligned performance tracking and actionable feedback loops that drive continuous improvement
• Drive omni-channel optimization by identifying performance gaps across channels and surfacing data-backed recommendations to improve integrated marketing effectiveness
• Leverage marketing mix model insights and activations to inform media allocation decisions and prioritize investment across channels
• Translate brand advertising performance into halo effect insights for business stakeholders, illustrating how enterprise brand investment amplifies go-to-market offerings and accelerates demand generation