Job Title: Marketing & Brand Development Manager Location: On-site – Cartersville, GA (with occasional travel to Texas and other locations) Employment Type: Full-Time Reports To: Executive Leadership, Horizon Asset Group
Position Overview:
Horizon Asset Group is seeking a dynamic and driven Marketing & Brand Development Manager to lead and implement marketing initiatives across our growing portfolio of businesses in the healthcare and services sector. This on-site role is ideal for someone with creative vision and strategic execution skills who can develop high-quality marketing content, support lead generation, and manage both digital and print campaigns.
Core Responsibilities:
Brand Development & Strategy
Design and execute brand identity across all internal companies under the Horizon umbrella.
Develop and manage marketing calendars aligned with company objectives.
Collaborate with leadership to shape messaging that supports brand reputation and business growth.
Marketing Materials & Collateral
Create flyers, prescription forms, referral pads, business cards, banners, and more.
Coordinate printing and distribution logistics for use across offices and events.
Maintain and update a repository of standardized marketing templates.
Social Media & Digital Presence
Develop and manage paid social media campaigns to build brand awareness and engagement.
Create engaging, professional content suited to target audiences.
Monitor campaign performance and suggest optimizations.
Lead Support & Outreach
Assist in executing outreach strategies for lead generation through partnerships with healthcare professionals and relevant networks.
Maintain organized records of outreach materials and partner interactions.
Coordinate follow-up strategies in collaboration with internal teams.
Internal Collaboration
Work closely with intake, compliance, and field representatives to align marketing with company workflows.
Manage marketing requests and ensure timely execution of deliverables.
Contribute creative input to company initiatives, events, and growth strategies.
Qualifications:
2–5 years of experience in marketing, branding, or communications (healthcare industry experience preferred but not required).
Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
Strong communication and project management skills.
Understanding of data privacy standards and sensitivity to regulatory environments (HIPAA or equivalent awareness a plus).
Preferred Skills:
Experience managing paid campaigns on Facebook, Instagram, and LinkedIn.
Familiarity with CRM or workflow tools (Quickbase, GoHighLevel, etc.).
Basic video editing and content production skills.
Graphic design or printing logistics experience.
What We Offer:
The opportunity to build a marketing department from the ground up.
A creative, fast-paced work environment with high-growth potential.
Hands-on involvement in diverse projects across multiple industries.
Office-based collaboration with occasional regional travel.