Marketing and Brand Development Manager

Job Title: Marketing & Brand Development Manager
Location: On-site – Cartersville, GA (with occasional travel to Texas and other locations)
Employment Type: Full-Time
Reports To: Executive Leadership, Horizon Asset Group

Position Overview:

Horizon Asset Group is seeking a dynamic and driven Marketing & Brand Development Manager to lead and implement marketing initiatives across our growing portfolio of businesses in the healthcare and services sector. This on-site role is ideal for someone with creative vision and strategic execution skills who can develop high-quality marketing content, support lead generation, and manage both digital and print campaigns.

Core Responsibilities:

Brand Development & Strategy

• Design and execute brand identity across all internal companies under the Horizon umbrella.
• Develop and manage marketing calendars aligned with company objectives.
• Collaborate with leadership to shape messaging that supports brand reputation and business growth.

Marketing Materials & Collateral

• Create flyers, prescription forms, referral pads, business cards, banners, and more.
• Coordinate printing and distribution logistics for use across offices and events.
• Maintain and update a repository of standardized marketing templates.

Social Media & Digital Presence

• Develop and manage paid social media campaigns to build brand awareness and engagement.
• Create engaging, professional content suited to target audiences.
• Monitor campaign performance and suggest optimizations.

Lead Support & Outreach

• Assist in executing outreach strategies for lead generation through partnerships with healthcare professionals and relevant networks.
• Maintain organized records of outreach materials and partner interactions.
• Coordinate follow-up strategies in collaboration with internal teams.

Internal Collaboration

• Work closely with intake, compliance, and field representatives to align marketing with company workflows.
• Manage marketing requests and ensure timely execution of deliverables.
• Contribute creative input to company initiatives, events, and growth strategies.

Qualifications:

• 2–5 years of experience in marketing, branding, or communications (healthcare industry experience preferred but not required).
• Proficiency in design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Strong communication and project management skills.
• Understanding of data privacy standards and sensitivity to regulatory environments (HIPAA or equivalent awareness a plus).

Preferred Skills:

• Experience managing paid campaigns on Facebook, Instagram, and LinkedIn.
• Familiarity with CRM or workflow tools (Quickbase, GoHighLevel, etc.).
• Basic video editing and content production skills.
• Graphic design or printing logistics experience.

What We Offer:

• The opportunity to build a marketing department from the ground up.
• A creative, fast-paced work environment with high-growth potential.
• Hands-on involvement in diverse projects across multiple industries.
• Office-based collaboration with occasional regional travel.

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