Job Description
Marketing and Business Development Specialist responsible for conducting market research, analyzing customer and competitor trends, evaluating new business opportunities, and supporting the company’s marketing and wholesale growth initiatives.
The role works closely with management to develop data-driven marketing strategies, identify target markets, evaluate campaign performance, support trade show and business development activities, and provide recommendations that improve brand positioning, customer acquisition, and overall market expansion.
Benefits: 7 Paid Holidays
Job Responsibilities
- Conduct comprehensive market research to identify and evaluate wholesale opportunities within the U.S. sport fishing industry.
- Analyze customer behavior, purchasing patterns, and product demand to support pricing strategies and business development initiatives.
- Develop and maintain wholesale client relationships, including managing onboarding processes and ongoing account performance.
- Evaluate wholesale account performance and identify opportunities to improve client retention and sales growth.
- Collect and analyze market and competitor data from trade shows and industry events using tools such as Microsoft Excel.
- Coordinate trade show participation and assess the effectiveness of promotional activities based on customer engagement and feedback.
- Analyze digital marketing performance across platforms such as TikTok, Instagram, and Facebook to identify trends and insights.
- Develop data-driven recommendations for digital content and marketing strategies using standard analytics and reporting tools.
- Conduct market trend analysis and competitor benchmarking to support brand positioning and product strategy.
- Prepare analytical reports and present insights using data visualization and reporting tools to support business decision-making.
Numbers & Facts
| Location | Kearny, NJ |
| Job Type | Full-time |
| Salary | $85,467 Per Year |
| Company Size | 1 - 10 |
| Headquarters | Kearny, NJ, US |
| Website | https://dcfishingsupplies.com/ |
Qualifications
Master’s degree in Marketing, Business Administration, Sport Administration, or a closely related field of study.
Benefits
Paid Time-Off, Employee Referral Program
About Company
DreamCatcher Fishing Supplies is a U.S.-based fishing gear company specializing in factory-direct rods, offering premium spinning rods, baitcasting rods, and fishing lines to anglers across the United States. Founded on the principle of delivering professional-grade equipment without traditional retail markups, the company has built a growing customer base through direct-to-consumer sales channels, trade show partnerships, and endorsements from tournament-level anglers.
As DreamCatcher expands its wholesale presence and digital marketing footprint, market research and data analysis have become increasingly important. With growing wholesale interest, an expanding trade show presence, and rising digital engagement, the ability to evaluate market opportunities, analyze customer and competitor data, and translate insights into actionable recommendations is essential to supporting wholesale development, brand positioning, and marketing strategy.
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Skills
- Ability to conduct market research, pricing analysis, and competitor benchmarking.
- Ability to support wholesale account management and business development analysis.
- Proficient in Microsoft Excel and other data analysis tools.
- Ability to analyze data and prepare reports.
- Strong analytical and communication skills.
Skills
- Brand Positioningunmatched
- Business Developmentunmatched
- Campaignsunmatched
- Competitive Analysis/Strategyunmatched
- Customer Acquisitionunmatched
- Market Analysisunmatched
- Market Researchunmatched
- Marketingunmatched
- Marketing Strategyunmatched
- Sales Qualificationunmatched
- Target Marketingunmatched
- Trade Showsunmatched
- Trend Analysisunmatched
- Wholesale Industryunmatched
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