Marketing and Communications Specialist

Helix Electric was founded in 1985 and is now one of the nation's largest and most successful electrical contracting companies. Our commitment to empowering people and powering projects is realized by our exceptional team of dedicated and highly skilled experts working together and never settling for good enough. We are proud of the team-oriented and employee-empowered business approach that defines our unique character.

_____

Position summary

Helix Electric is seeking a Creative Marketing Specialist to support the Marketing and Communications Manager with the development, editing, scheduling, and publishing of creative content across multiple platforms. This role is ideal for someone with 2-3+ years of experience in creative marketing who is strong in social media, content execution, visual design, and digital communications.

The right candidate is highly organized, creative, and comfortable working in a fast-moving environment. They should be able to take raw content, photos, videos, and ideas and turn them into polished, on-brand marketing assets that support recruiting, employer branding, company culture, PR, events, and overall brand visibility.

Reports to

Marketing and Communications Manager

Key responsibilities

• Edit and prepare short-form and long-form content for social media, recruiting, internal communications, and brand campaigns.
• Assist with posting and scheduling content across social platforms using Sprout Social or similar content calendar tools.
• Support the creation, organization, and maintenance of monthly and weekly content calendars.
• Turn raw footage, photos, and creative direction into polished social-ready assets for Instagram, Facebook, LinkedIn, and other digital channels.
• Design graphics and marketing materials using Adobe Creative Suite, including InDesign and Photoshop, as well as Canva when speed and flexibility are needed.
• Edit video content using tools such as CapCut and other editing software to create reels, recap videos, employee spotlights, recruiting content, and event content.
• Write or assist with captions, post copy, light PR messaging, and other supporting written content that aligns with Helix Electric's voice and brand.
• Assist with Facebook group page management, including posting, monitoring activity, organizing content, and helping maintain a strong brand presence.
• Support email marketing efforts by building, formatting, scheduling, and proofreading email campaigns, newsletters, and announcements.
• Help coordinate PR-related needs, including media-ready content, company announcements, employee highlights, event recaps, and story development.
• Travel to other Helix Electric offices, jobsites, or events as needed to support content capture, marketing initiatives, and brand consistency across regions.
• Organize and maintain digital asset libraries, including photos, video clips, graphics, templates, and campaign files.
• Help keep content moving from concept to completion by managing deadlines, file organization, approvals, and publishing schedules.

Additional ways this role can support the department

• Assist with website content updates, project uploads, and routine content refreshes.
• Help prepare marketing collateral such as flyers, simple presentations, recruiting materials, event signage, and internal handouts.
• Support employer branding initiatives by helping package recruiting content, testimonials, office culture highlights, and team spotlights.
• Assist with event marketing before and after company events by creating promotional graphics, recap posts, email reminders, and follow-up content.
• Help monitor social performance and provide basic reporting on content engagement, reach, and audience response.
• Coordinate with internal teams, branch offices, and external vendors to gather content, approvals, and needed marketing information.
• Assist in maintaining consistency across branded materials, ensuring content is polished, current, and aligned with company standards.
• Help with light administrative marketing support, including file organization, content tracking, and project follow-through.

Required qualifications

• 2-3+ years of experience in marketing, creative content, communications, social media, PR, or a related field.
• Strong working knowledge of Adobe Creative Suite, especially InDesign and Photoshop.
• Experience using Canva and CapCut for fast-turn creative production.
• Experience managing social media calendars and scheduling platforms such as Sprout Social or similar tools.
• Experience creating, editing, and publishing content for social media platforms.
• Experience supporting email marketing campaigns and digital communications.
• Familiarity with Facebook page or Facebook group management.
• Strong eye for design, visual storytelling, formatting, and brand consistency.
• Excellent written and verbal communication skills.
• Strong time management skills with the ability to handle multiple deadlines and shifting priorities.
• Comfortable working both independently and collaboratively in a fast-paced environment.
• Willingness and ability to travel to other offices, events, or project locations as needed.

Preferred qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, English, or a related field.
• Experience supporting employer branding, recruiting content, or company culture campaigns.
• Familiarity with website content management systems and basic web updates.
• Experience capturing or packaging content from events, jobsites, interviews, or field teams.
• Basic understanding of analytics and reporting for social media and email performance.
• Experience working in construction, professional services, corporate communications, or a multi-location business environment.

Ideal candidate profile

• Creative and proactive, with the ability to turn ideas into polished deliverables.
• Organized and dependable, with strong follow-through.
• Comfortable balancing creative work with production-focused execution.
• Adaptable and willing to jump into a variety of marketing needs.
• Strong attention to detail and a good sense of what makes content engaging, professional, and on-brand.

Helix Electric is an Equal Opportunity/Affirmative Action Employer committed to diversity in our workforce. It is our policy to attract and retain the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, age, disability or status as a Special Disabled Veteran, Vietnam Era Veteran or other qualifying veteran. Diverse employees/candidates are encouraged to respond. Helix Electric is committed to developing and maintaining a workplace which reflects the diversity of the communities we serve. EOE Minorities/Females/Protected Veterans/Disabled/VEVRAA Federal Contractor.