At a once-in-a-generation inflection point — pursuing National Scenic Trail designation and building the trail toward completion — the Bay Area Ridge Trail Council seeks a visionary Marketing and Engagement Director to champion one of the Bay Area's great public treasures.
The Bay Area Ridge Trail Council is a nonprofit dedicated to completing, connecting, and sustaining a 550-mile multi-use trail along the ridgelines encircling San Francisco Bay.
The Ridge Trail Council is at a pivotal moment. It is actively pursuing National Scenic Trail designation—federal recognition that would accelerate the trail's completion and ensure its long-term preservation—while working to close remaining trail gaps and grow a diverse community of users and advocates. It's an exciting time to join the team.
Reporting to the Executive Director, this position will lead a team of 2 FTE (Community Engagement Manager and Communications Manager) and work collaboratively with the Development Director, Deputy Director, and board leadership to grow the Ridge Trail's visibility, community impact, and contributed revenue. This role is both strategic and hands-on, requiring a leader who can develop a vision and build systems while also engaging directly with community, business, and park partners, producing compelling content, and maximizing the trail’s impact for users, communities, and the organization.
Please read the complete Position Profile for more information about the role.
COMPENSATION
This is a full-time, exempt, benefit-eligible position. The anticipated annual salary range for this position is $105,000–$120,000. The range provided is an estimate and will be evaluated on an individual basis, taking into consideration the candidate’s knowledge, skills, abilities, experience, and education.
The Bay Area Ridge Trail Council offers a comprehensive benefits package, including
LOCATION AND REQUIREMENTS
The Bay Area Ridge Trail Council is located in a lovely co-working office space in West Berkeley, CA. The Marketing and Engagement Director will be based in the San Francisco Bay Area, with a flexible hybrid work arrangement.
The position requires regular in-person presence for events and meetings with partners, donors, and community constituents throughout the Bay Area region, including evening and weekend events and activities as needed. The position also requires transporting materials up to 25 pounds, attending outdoor events in varying weather conditions, and traversing uneven terrain, including walking up to five miles per outing on natural surface trails.
START DATE
Fall 2026
To Apply
Applications should include a resume and a cover letter describing your qualifications that match the position criteria and what you will bring to the role. Interested and qualified candidates should apply by July 27, 2026, for priority consideration. The position is open until filled.
For More Information
More information on the Bay Area Ridge Trail Council can be found at ridgetrail.org. For additional information regarding this opportunity, please contact Andrew Leider, Potrero Group Managing Director and Search Lead, at
aleider@potrerogroup.com
.