Marketing Manager, Menu & Promotions
Torrance, CA (On-site) | Full-Time | $95,000–$105,000/year
Join a Legacy Brand at the Start of Its Next Chapter
We're hiring a Marketing Manager, Menu & Promotions to help lead the way.
This is a rare opportunity to sit at the intersection of culinary innovation, brand strategy, and business results. You'll be the driving force behind the menu items and promotions that bring guests back again and again — shaping everything from ideation to the moment a new item hits the menu board. Reporting to the VP of Marketing, you'll own new menu development, testing, commercialization, refinement, pricing, and promotions — turning ideas into campaigns that move the needle on guest counts and profitable sales.
What You'll Do
- Support the ideation, formulation, testing, and rollout of five annual promotions designed to drive transactions and bring our brand vision to life
- Serve as the marketing point of contact for new products, promotions, and menu changes — from testing and validation through pricing, implementation, and tracking
- Support research initiatives that capture guest insights and team member feedback on current and potential promotions
- Own menu management and rationalization — continuously evaluating current items and identifying opportunities for improvement or optimization
- Coordinate cross-functionally with culinary, purchasing, operations, IT, training, guest relations, and finance
- Manage product pricing, COGS, new item recipe finalization, and forecasting
- Execute pricing strategies that meet financial goals
- Facilitate store contests supporting new item launches, in partnership with Operations Leadership and Learning & Development
- Serve as a key member of the Product Innovation and Implementation Teams
- Lead product campaigns end-to-end, including photoshoots, menu board changes, and internal communications
- Track the marketing, financial, and product performance of every campaign
- Own the marketing calendar, keeping all product and promotional activity aligned and visible
- Deliver marketing communications that set store teams up for successful training and rollout of new items
- Monitor competitive activity — new products, promotions, and pricing — and report findings
- Contribute to a brand evolution initiative spanning every guest and team member touchpoint
- Partner with Digital Marketing and Brand Marketing to cascade campaigns across every channel: in-store, FSI, digital, social, web, app, and traditional
What You'll Bring
- College degree plus 4–6 years of product marketing experience within multi-unit retail or restaurant brands (required)
- Hands-on experience with menu/product development, including project management, consumer testing, SKU rationalization, and pricing strategy
- Strong written and verbal communication skills, with confidence presenting to cross-functional and leadership teams
- Solid analytical skills, including proficiency with Excel for reporting and program analysis
- Strong critical thinking and problem-solving skills
- Proven ability to manage multiple projects simultaneously with a high sense of urgency
- Working knowledge of MS Office (Word, Excel, PowerPoint, Teams)
Details
- Location: On-site in Torrance, CA, 5 days a week (relocation assistance is not available)
- Schedule: Monday–Friday, approximately 45 hours/week
- Travel: Up to 25% to restaurant locations
- Compensation: $95,000–$105,000/year, depending on experience
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