Marketing and Public Relations Manager

BLM Group

Novi, Michigan

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JOB DETAILS

SKILLS

Advertising, Analysis Skills, Brand Marketing (Branding), Brochures, Budget Forecasting, Budgeting, Business Plan, Campaigns, Communication Skills, Customer Support/Service, Data Analysis, Distribution Management, Documentation Review, Event Management, Graphics, Interior Design, Inventory Management, Leadership, Marketing, Marketing Plan, Marketing Strategy, Multimedia, Multitasking, Office Furniture Design, Outbound Marketing, Presentation/Verbal Skills, Product Development, Public/Media/Press/Analyst Relations, Publications, Referenceable Customers, Reporting Skills, Sales, Sales Presentation, Team Player, Trade Shows, White Papers, Willing to Travel, Writing Skills

LOCATION

Novi, Michigan

POSTED

Today

BE PART OF A MANUFACTURER LIKE NO OTHER.

When you work with the world's most innovative companies, you know you're making a difference. Our clients are the game changers, leaders and investors who fuel the global innovation economy. They're the businesses behind the next fabrication breakthroughs. And the visionaries whose new technologies could transform the way people live and work.

They come to BLM GROUP USA for our expertise, deep network and nearly sixty years of experience in the industries we serve, and to partner with diverse teams of passionate, enterprising BLMers, dedicated to an inclusive approach to helping them grow and succeed at every stage of their business.

Join us at BLM GROUP USA and be part of bringing our clients' world-changing ideas to life. At BLM, we have the opportunity to grow and collectively make an impact by supporting the innovative clients and communities BLM GROUP serves. We pride ourselves in having both a diverse client roster and an equally diverse and inclusive organization.

We offer a competitive benefits package which includes medical, dental, vision, 401k with company match, life/disability and many others!

Job Title:Marketing and Public Relations Manager
Department:Sales/Marketing
FLSA Status:Exempt
Cost Center:US1000002F - Public Relations

Summary

Reporting to the Vice President of Sales, this role is responsible for leading and executing company-wide marketing initiatives and coordinating events to ensure consistent branding, messaging, and communication across the organization. The position manages the development and execution of marketing plans, programs, and strategies, oversees media and public relations, and ensures all events and campaigns reflect the company's vision. While the company's overall business plan is set by senior leadership, this role contributes by providing marketing budgets and requirements necessary for execution.

Essential Functions

The duties listed below are the specific duties and tasks that someone in this position must accomplish.
• Coordinate with Event Planner and the BLM GROUP ITALY corporate marketing team on graphics, messaging, and branding for trade shows, open houses, customer and other events, and corporate initiatives.
• Collaborate with the President and other BLM GROUP USA team members to organize, coordinate, and manage the Solutions Center and Novi office interior design initiatives, ensuring professional presentation and alignment with brand standards.
• Serve as the primary point of communication across departments for successful implementation of BLM GROUP's marketing strategy.
• Analyze marketing data to determine the best resources, tools, and analytics for optimizing the marketing budget.
• Create, maintain, and assist in the development of company and product presentations.
• Develop and coordinate multimedia packages including letters, brochures, videos, point-of-purchase displays, and other materials and media as needed.
• Lead the development and rollout of marketing programs; monitor campaign success and prepare analytical reports on results.
• Collaborate with the BLM GROUP ITALY corporate marketing team to review documents requiring translation or refinement for messaging accuracy.
• Establish and manage an annual advertising budget and plan.
• Coordinate the development of case studies, customer referrals, and assist in drafting white papers for publication.
• Maintain inventory of all marketing materials and oversee their distribution, including BLM-branded apparel for employees and customers.
• Maintain and order business cards for all employees as needed.
• Provide marketing-related budget forecasts and resource requirements to senior leadership for inclusion in the company business plan.
• Ability to travel up to 15% for trade shows, events, and other needs as required by management.
• Other duties as assigned by management.

Qualifications

• Associate degree in Marketing, Public Relations, or a related field required. Bachelor's degree is preferred.
• At least 3-5 years of marketing experience required, preferably in a management or leadership position.

Knowledge, Skills, and other Abilities

• Excellent verbal and written communication skills
• Ability to express oneself in writing
• Strong customer service skills and the ability to work in a dynamic team environment
• Ability to multi-task in a fast-paced environment
• Ability to le

About the Company

BLM Group

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