The Marketing Assistant/Analyst supports marketing and account teams in developing and executing marketing deliverables for employers and members to drive profitable membership growth and retention. This role focuses on creating and optimizing digital content and campaigns across multiple channels while ensuring alignment with brand guidelines and digital best practices.
Responsibilities
Collaborate with marketing and account teams to develop and execute marketing deliverables targeting employers and members that support profitable membership growth and retention.
Design and develop creative content across digital experiences, including websites, landing pages, email, social media, and digital campaigns.
Support the concepting and execution of marketing campaigns from initial idea through final production.
Recommend actions to improve content and design based on campaign performance and analytics.
Stay current on branding standards, digital best practices, and emerging tools to continuously improve creative output.
Requirements
Bachelor s degree or equivalent experience, or an equivalent combination of education and experience.
At least 7 years of relevant marketing, digital content, or design experience.
Experience designing and producing content for websites, landing pages, email, social media, and digital campaigns.
Ability to interpret campaign performance data and apply insights to improve creative and content.
Strong communication and collaboration skills for working with cross-functional teams.
Familiarity with branding guidelines and digital marketing best practices.
Skills
Strong visual design skills with a keen eye for detail.
Proficiency with Adobe, FusionPro, and Microsite Suite or similar creative and digital tools.
Comfortable learning and adapting to new digital tools and platforms.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Strong problem-solving and conceptual thinking abilities.
Summary Qualification
Bachelor s degree or equivalent combination of education and professional experience.
Minimum of 7 years of relevant experience in marketing, digital content creation, or design.
Demonstrated experience creating and executing digital marketing campaigns across multiple channels.
Proven ability to apply performance insights to optimize content and creative strategies.
Advanced proficiency in key creative software and digital production tools.
Wollborg Michelson Recruiting is an Equal Opportunity Employer and prohibits discrimination of any kind. We ensure job offers are made based of one s employment experience, skills, and qualifications, regardless of race, gender, ethnic origin, or any other classification protected by law. All applicants must furnish proper identification to prove their legal right to work in the US upon a job offer. We participate in E-Verify to confirm one s right to work in the US. Wollborg Michelson Recruiting does not provide sponsorship for an employment-based visa status.
Numbers & Facts
Location
Rancho Cordova, CA
Skills
Adobe Product Familyunmatched
Analysis Skillsunmatched
Best Practicesunmatched
Brand Marketing (Branding)unmatched
Campaignsunmatched
Communication Skillsunmatched
Content Developmentunmatched
Continuous Improvementunmatched
Cross-Functionalunmatched
Design Servicesunmatched
Detail Orientedunmatched
Legalunmatched
Marketingunmatched
Marketing Campaignunmatched
Media Campaignsunmatched
Multitaskingunmatched
Online Marketingunmatched
Performance Analysisunmatched
Performance Tuning/Optimizationunmatched
Problem Solving Skillsunmatched
Productivity Managementunmatched
Project/Program Managementunmatched
Social Mediaunmatched
Target Marketingunmatched
Team Playerunmatched
Time Managementunmatched
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