A/B Testing, Analysis Skills, Audience Development, Best Practices, Business Strategy, Business Support, CSS (Cascading Style Sheet), Campaigns, Channel Management, Communication Skills, Cross-Functional, Customer Relationship Management (CRM), Data Analysis, Detail Oriented, Email Marketing, Engagement Marketing, Establish Priorities, HTML (HyperText Markup Language), Industry/Trade Analysis, JAM (JYACC Application Manager), Leadership, LifeTime Value (LTV), Market Segmentation, Marketing, Marketing Strategy, Medical Genetics, Mobile Marketing, Music, Organizational Skills, Performance Analysis, Performance Tuning/Optimization, Presentation/Verbal Skills, Process Improvement, Project/Program Management, Reporting Skills, Retention Programs, Short Messaging Service (SMS), Strategic Planning, Target Marketing, Team Player, Test Strategy, Time Management, eCommerce
Marketing Assistant
Our client is the world's largest music company. We are looking to add someone to this team who can share the company's passion for commitment to connecting people through the power of music. This company has worldwide reach.
Veterans are encouraged to apply.
Position Details:
Duration: This is a 6 Month contract position
Hours: M-F 40 hrs per week Tues + Thurs in-office, Mon/Wed/Fri work from home
Pay Rate Range: $20 to 22/hr
What to Expect as a Marketing Assistant:
UMG Global Audience Development is seeking a creative and collaborative Associate Manager, Audience Development to create, build, and manage effective omni channel campaigns for Def Jam & Island's artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long-term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.
You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.
Position Responsibilities:
Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy00000000000000
Qualifications for Success:
2-5 years of experience in email marketing, with a deep appreciation and understanding of the hip hop and R&B music genres
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with personalization, customer journey building, and retention-driving strategies.
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Datrose is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, pregnancy, status as a parent, age, protected veteran status, family medical history or genetic information, political affiliation, status as a qualified individual with disability, or other non-merit-based factors.
Authorization to work in the U.S. is a precondition of employment. Datrose does not sponsor employment visas.