Marketing Assistant

The Marketing Assistant assists in the planning, execution and optimization of our marketing efforts. This person is part of a team responsible for global marketing within Adam Equipment. They are responsible for supporting the efforts of the marketing team to carry out marketing campaigns through the creation of content like graphics, blog posts or social media posts and assisting in executing marketing events.

Requirements

Duties and Responsibilities include the following. Other duties may be assigned. 

·       Assists in the formulation of strategies to build a lasting connection with dealers and end users

·       Provide support to divisional marketing managers

·       Plans, executes and monitors all social media activity, including posts, short videos and interaction with social media followers

·       Plans and writes blog posts for Adam website, as well as associated websites, while matching the established Adam “voice”

·       Provide creative ideas for content such as blog posts, infographics and case studies, and collaborate with the graphic design team on deliverables

·       Plans and manages registration, logistics and preparing marketing collateral for webinars, global trade shows, conferences and events by identifying, coordinating and assembling requirements, preparing schedules, coordinating associated emails, and entering contacts from event lead generation into the CRM.

·       Prepare email newsletters (internal and external), promotional emails and organize their distribution through various channels

·       Help maintain marketing email lists for communicating with dealers and end users

·       Continually seek new sources of prospective end user contact data and provide recommendations to marketing leadership

·       Update website with content such as pictures, blog posts, product write ups.

·       Share responsibility for updating product database (PIM) with product content and ensuring accuracy of content

·       Maintain organization of Marketing SharePoint

·       Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

·       Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary

·       Assist in marketing presentations to internal sales teams

·       Other duties that may be assigned within the marketing team

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Bachelor's degree from four-year college or university

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals.  Ability to present information effectively and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis.

Reasoning Ability:

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Computer Skills:

To perform this job successfully, an individual should have knowledge of Microsoft Word, Microsoft Excel and related Marketing software experience.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands; reach with hands and arms and talk or hear. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Benefits

• Health insurance: Medical, dental, and vision coverage.
  
• Retirement plans: A 401(k) with employer matching. 
  
• Paid time off: Paid time off, and paid holidays. 
  
• Insurance policies: Short-term disability and life insurance