Marketing Assistant (US, only: CA, NY, DC)

Lancesoft

Hollywood, CA

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JOB DETAILS

SALARY

$20

LOCATION

Hollywood, CA

POSTED

8 days ago

You are a data-driven CRM marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

How you’ll CREATE:

Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals
Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
Contribute meaningful reports and analyses;translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy
Bring your VIBE:

2-5 years of experience in email marketing, with a deep appreciation and understanding of the hip hop and R&B music genres
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with personalization, customer journey building, and retention-driving strategies.
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
Must have a 'can do'attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required

About the Company

Lancesoft

We are a $125 Million, NMSDC-certified Minority & Woman owned Workforce Solutions Company headquartered in the DC metro area with presence across US with global presence - Canada, Mexico, India, UK, Malaysia, Indonasia, Hongkong, Singapore, UAE. We are specialized in providing Workforce Solutions, SOW project delivery, Engineering Solutions, Creative Services. We currently support 100+ Fortune companies globally and across multiple industry segments. We are currently supporting several massive programs across industry segment nationally/globally (Intel, Ally, AMD, QUALCOMM, Morgan Stanley, Kraft/ Mondelez, MNP, Amdocs, Dell, SanDisk, Medtronic, Becton Dickinson, GE, Lockheed Martin, UTC, L-3 Communications, Caterpillar, BMW, Mercedes Benz, National Grid, Dominion, Energy Future Holdings, PSEG, 3M, Fidelity, Aetna, Humana, Johnson & Johnson, Pfizer, Merck etc).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.

COMPANY SIZE

2,000 to 2,499 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

2000

WEBSITE

http://www.lancesoft.com/

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