Marketing Assistant

Marketing Assistant

This role will have two primary responsibilities.  First, in partnership with the Director, help establish process and procedure for Fixed Ops marketing.  Then support all Fixed Ops marketing strategies and tactics across all communication touchpoints.  Second, this role is crucial in supporting the marketing team with key administrative duties and support as necessary.  This person will be integrated across the marketing team and all that we do across Digital, Social, Traditional, and Community Relations.

Key Responsibilities:

• Budgets
  • Owns tracking of the budget and reporting out accordingly on a monthly, quarterly, and annual basis
  • Actualizes and monitors invoices accordingly in conjunction with finance
  • Works in partnership with external partners on any billing and/or disputes
• Fixed Ops
  • Helps to establish process and procedures for the marketing team, and external and internal partners to support marketing initiatives for Service and Parts marketing
  • Supports marketing strategy and tactics for Fixed Ops after program is up and running
• Co-Op
  • Processes co-op submissions
  • Tracks co-op against spending/budget to ensure programs with OEMs
• In-Store Marketing Materials
  • Lead management and distribution of inventory of in-store and on-lot marketing materials for network of stores
• Community Relations
  • Assists with preparations for community events
  • Participates in community events where and when applicable as needed
  • Represents the Modern brand in accordance with company policy
• Digital, Social, and Traditional Marketing Support
  • Supports each piece as needed in order to learn how the business runs
    • Including but not limited to: reporting, follow-up calls, troubleshooting, SWOT analysis
  • Helps to ensure a centralized marketing department supporting our network of dealerships
  • Primary point of contact beginning of each month to gather updates on incentives and deals from the GMs. Will produce and keep a summary each month per store for team and external partners

Required Skills, Experience, and Education

• Familiar with the fundamentals of marketing
• Understands the basics of digital, web, social, email, and traditional marketing
• This person must be ambitious and goal-oriented, but willing to roll-up their sleeves and get the work done
• Must work well with a team dynamic and embraces collaboration
• Attention to detail is vital
• Competent in Microsoft Office: Word, Excel, Powerpoint
• Familiarity with social media metrics, Google analytics, SEO/SEM, digital display are all a plus
• Occasional travel regionally to our network of stores
• Potential travel to external partners
• Bachelor’s degree in Marketing or Business Administration preferred, but not required