Marketing Associate II

Marketing Associate II

Full-Time | Hybrid - Ann Arbor, Michigan | Comp Range: $60,000 - $65,000

About Tropolis

Tropolis is building a best-in-class insurance agency platform from the ground up - combining the entrepreneurial strength oflocal agencies with modern technology and a culture of shared ownership. We're scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we'd love to meet you!

Position Overview

We're looking for a sharp, curious Marketing Associate II who wants to do more than execute tasks - someone eager to dig into agency target markets, support the development of winning strategies, and grow into a key player on our marketing team. You'll work closely with the Head of Marketing to bring campaigns, research, and brand initiatives to life across a fast-growing network of agencies nationwide.

Key Responsibilities

Market Research & Strategy Support

• Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy

• Support the development of go-to-market plans for agency partners - helping translate strategy into prioritized, execution-ready initiatives

• Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team

• Uphold the Tropolis brand standard across all partner touchpoints - reviewing creative output and flagging inconsistencies before they go out

• Coordinate agency rebranding efforts for acquired partners, managing assets, approvals, and timelines

• Support the development of positioning and messaging for new markets or partner launches

• Manage paid social and search campaigns (LinkedIn Ads, Google Ads) - from targeting and setup through optimization and reporting

• Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities

• Support performance reporting across channels; surface what's working and bring forward recommendations

• Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance

• Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule

• Support event planning and agency partner activations, including logistics and on-site coordination

• 2-4 years of experience in marketing, digital marketing, or a closely related field

• Curiosity about markets, audiences, and what makes a message land - you want to understand the "why" behind campaigns

• Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.)

• Experience managing paid social advertising (LinkedIn Ads or Google Ads)

• Experience building and maintaining websites (WordPress, Webflow, or similar) - no direct coding experience required

• A strong eye for design and brand consistency - able to review creative work, give clear direction, and spot off-brand output

• Strong written communication skills with meticulous attention to copy quality and brand voice

• Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast-paced environment

• A collaborative team player with a positive attitude and eagerness to grow

• Background in insurance, financial services, or a similarly regulated industry

• Experience marketing to or within agency or franchise networks

• Hands-on experience with no-code automation tools (Zapier or similar)

• Photography or basic video editing experience

• Competitive Benefits: Comprehensive health, dental, and vision coverage

• Tropolis Purpose Plan: Eligibility for our equity incentive program that shares Tropolis's success with every team member

• Career Growth: Real opportunities for professional development and strategic leadership in a fast-growing organization

• Work-Life Balance: Generous PTO policy and hybrid flexibility

• Mission-Driven Culture: Be part of a team making a real impact on the future of insurance