Marketing Associate Manager

Parkview Health

Fort Wayne, IN

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JOB DETAILS

SKILLS

Brand Strategy, Business Administration, Business Services, Campaigns, Marketing, Marketing Communications, Marketing Plan, People Management, Plan Meetings, Strategic Planning, Team Lead/Manager

LOCATION

Fort Wayne, IN

POSTED

1 day ago

Strategy Development: Works with service line presidents and market presidents in key strategic conversations. Leads integrated marketing plan for the responsible service lines along with agency, ensuring consistency with Parkview brand strategy. Sets service line brand guidelines with creative director. Develops in depth understanding of service line and competitors. Develops full year strategy for the service line along with short term strategy to drive awareness, preference and traffic. Team Management: Supports 2-3 high priority lines. Coaches and develops direct report. Serves as brand lead for the identified service lines and liaison with communications and creative teams. Execution: Leads execution in the launch of new campaigns, new providers, new facilities, etc. Leads the Quarterly planning meetings with the service lines including tracking and sharing results from the campaigns. Education Bachelor s degree in Business Administration, Marketing, Communications or related fiel...Associate Manager, Marketing, Manager, Creative Director, Associate, Communications, Business Services

About the Company

Parkview Health

Welcome to Parkview
Here, you’ll find a health system dedicated to meeting your needs throughout your health journey. With 14 hospitals, 50+ clinical specialties, an extensive network of expert providers, and access to advanced technologies typically only found at academic medical centers, Parkview is improving the health of our entire region. We are continually expanding our knowledge, discovering novel ways to care for patients, and connecting our community to the supportive expertise they deserve. We are Parkview. And we are advancing healthcare to be better for you every day.

COMPANY SIZE

10,000 employees or more

INDUSTRY

Healthcare Services

WEBSITE

https://www.parkview.com/

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