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Marketing Associate - Savannah, GA

Optim

Savannah, GA

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JOB DETAILS
SKILLS
Administrative Skills, Adobe Creative Suite, Brand Marketing (Branding), Brochures, Business Administration, Cellular Telephone, Coaching, Content Development, Customer Support/Service, Establish Priorities, Event Management, HIPAA (Health Insurance Portability and Accountability Act), Healthcare Administration, Logistics, Marketing, Marketing Communications, Mathematics, Medical Office Administration, Medical Treatment, Microsoft Office, Online Marketing, Organizational Skills, Orthopedics, Patient Assessment, Patient Care, Patient Confidentiality, Physical Demands, Presentation/Verbal Skills, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Quality Management, Set Goals, Social Media, Sports, Team Player, Time Management, Video Games, Website Management, Willing to Travel, Writing Skills
LOCATION
Savannah, GA
POSTED
1 day ago
Summary
The Marketing Associate supports the marketing initiatives of Optim Orthopedics by executing content creation, event coverage, and clinic-level brand support. This role plays a critical part in expanding brand awareness across Southeast Georgia through digital content, community engagement, and on-site marketing presence.

Essential Duties and Responsibilities

List all Essential Duties

  • Attend community events, sponsorships, and partnerships (sports games, school events, chamber events, etc.)
  • Serve as on-site brand ambassador representing Optim Orthopedics
  • Capture photo and video content (games, patient interactions, event booths, physicians, etc.)
  • Periodically conduct on-site interviews (physicians, patients, athletes, coaches)
  • Assist with event setup (banners, signage, promotional materials)
  • Assist in developing & ideation of:
    • Physician highlight videos
    • Patient testimonials
    • Educational content (injury prevention, procedures, etc.)
    • Article research and drafting
  • Maintain organized content library (by physician, specialty, location)
  • Social Media Management: Respond to comments/messages (as appropriate) with high regard to HIPAA disclosure policy
  • Build our brand presence across channels by engaging with local pages, followers, and outreach
  • Rotate through Optim locations (Savannah, Pooler, Rincon, Statesboro, etc.)
  • Ensure brand consistency across clinics:
    • Signage
      • Brochures
      • Digital screens
      • Waiting room experience
  • Build relationships with clinic managers and staff
  • Coordinate collateral updating with physicians, staff, and community managers/liaisons.
  • Assist with:
    • Bio updates
    • Collateral Production
    • Business Card inventory and procurement
    • Photoshoots / Video shoots
  • Assist with maintaining relationships with:
    • Schools
    • Athletic programs
    • Event coordinators
  • Help coordinate sponsorship logistics
  • Track events and deliverables
  • Organize digital assets and shared drives
  • Meet weekly with the Marketing Director for recap and next steps
  • Meet bi-weekly with community liaisons for information and insights pooling.


Supervisory Responsibilities

This job has no supervisory responsibilities.

Competencies
To perform the job successfully, an individual should demonstrate the following competencies:

Customer Service - Works well with patients, vendors, and physicians by keeping them informed and promoting a positive image of the company at all times. Exhibits good listening and comprehension; Selects and uses appropriate communication methods. Makes eye contact with the patients as they check in and should not use cell phone at the front desk at any time when patients are present. Looks for ways to improve and promote quality patient care.

Teamwork - Accountable to team and departmental goals, works to meet established deliverables, balances team and individual responsibilities, gives and welcomes feedback, puts success of team above own interests. Communicates with team regarding overall patient care including using resources efficiently working toward a positive patient experience. Understand the responsibilities of their work and how the flow of the front office affects the overall flow of the entire clinic.

Organizational Support - Follows policies and procedures, completes administrative tasks correctly and on time; supports organization's goals and values. Adheres to all policies and procedures while maintaining patient confidentiality according to HIPAA guidelines.

Dependability - Adheres to the company's time and attendance policy. Is punctual, good attendance record, works independently with little to no supervision, self-starter, adheres to departmental and companywide time lines, maintains focus.

Productivity - Prioritizes and plans wok activities to ensure the completion of daily tasks. Uses time efficiently, plans for additional resources, sets personal goals and objectives to meet departmental goals.

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; Keeps abreast of current procedures and/or industry changes that may affect the department and/or patient service.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Associate or bachelor's degree in; Marketing, Communications, Business Administration, Healthcare Administration or Public Relations.

One to three years of experience in; Marketing, Medical Office Administration, Social Media management, Patient outreach and Event coordination.

Language Skills

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Ability to sort and file materials correctly by alphabetic and numeric systems.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, and percentages.

Reasoning Ability

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with standardized situations with only occasional or no variables.

Computer Skills

To perform this job successfully, an individual should have knowledge of Microsoft Office Suite, Adobe Creative Suite, Social Media platforms, basic website management and various marketing systems. Practical and functional familiarity LLM model platforms is a plus (OpenAI, Claude, etc).

Certificates, Licenses, Registrations

None

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands regularly; and to talk or hear. The employee is required to stand; walk and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision.

Local travel is required.

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

About the Company

O

Optim

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