Job Description
Marketing Automation Specialist
Location: Menlo Park, CA
Pay: $73-77/Hr
Type: Full-Time Contract (W2) | 40 hours | M-F | no OT
Duration: Initial 12-month term with expected extension/conversion
Target Start: October
Benefits: Medical, dental, vision, 401k | 15 days PTO, paid sick leave
OVERVIEW:
We're looking for a hands-on, detail-oriented Marketing Automation Specialist with 8+ years of experience to join our Automation & Delivery team. In this role, you'll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in SalesforceMarketing Cloud (SFMC), including journey building, automation and end-to-end execution.
You'll work across integrated channels—from email to messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.
ABOUT TEAM:
This team sits on the B2B side, supporting businesses that buy ads as well as those that purchase enterprise products. Those products include business messaging, Business Agent, and an accompanying self-serve tool. The team drives end-to-end marketing for this portfolio to the customers who buy these products, and the contractor will support last-mile campaign delivery as the team absorbs additional scope tied to newer initiatives.
RESPONSIBILITIES:
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
#TMMT
Location: Menlo Park, CA
Pay: $73-77/Hr
Type: Full-Time Contract (W2) | 40 hours | M-F | no OT
Duration: Initial 12-month term with expected extension/conversion
Target Start: October
Benefits: Medical, dental, vision, 401k | 15 days PTO, paid sick leave
OVERVIEW:
We're looking for a hands-on, detail-oriented Marketing Automation Specialist with 8+ years of experience to join our Automation & Delivery team. In this role, you'll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in SalesforceMarketing Cloud (SFMC), including journey building, automation and end-to-end execution.
You'll work across integrated channels—from email to messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.
ABOUT TEAM:
This team sits on the B2B side, supporting businesses that buy ads as well as those that purchase enterprise products. Those products include business messaging, Business Agent, and an accompanying self-serve tool. The team drives end-to-end marketing for this portfolio to the customers who buy these products, and the contractor will support last-mile campaign delivery as the team absorbs additional scope tied to newer initiatives.
RESPONSIBILITIES:
- Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense
- Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
- Leverage knack for audience creation, logic setup, and governance across multiple channels.
- Manage and deploy Splash pages for webinars, events, and landing page experiences.
- Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
- Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
- Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
- Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
- Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
- Ensure compliance with data governance, tagging standards, and campaign QA best practices.
- 8+ years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution.
- Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
- Proficiency with Knack, including logic structuring and audience governance.
- Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot.
- Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
- Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
- Self-starter mindset with a strong bias for execution and continuous optimization.
- Hands-on experience across Salesforce Marketing Cloud and Salesforce Data Cloud, including Journey Builder and Automation Studio.
- Experience with an ABM platform such as Demandbase.
- Strong analytical skills, including SQL-based segmentation and campaign performance analysis
- Multi-channel marketing experience, including email, and managing complex customer journeys.
- Event marketing and event platform experience (Splash, RainFocus, Zoom).
- Adaptability in a highly dynamic environment where requirements and priorities shift frequently.
- Experience with business messaging platforms, and integration of chat automation into broader marketing workflows.
- Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
- Comfortable operating within a high-performing, fast-moving growth marketing team.
- Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation—where data, creativity, and precision execution come together to power the customer journey
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
#TMMT
Numbers & Facts
| Location | Menlo Park, CA |
| Industry | Staffing/Employment Agencies |
| Salary | $75–$77.70 Per Hour |
| Company Size | 1,000 to 1,499 employees |
| Year Founded | 1968 |
| Website | https://www.tailoredmanagement.com/ |
About Company
CONNECTING TOP TALENT WITH TOP-TIER OPPORTUNITIES
Tailored Management is a global staffing firm that specializes in partnering with large organizations that run their contingent labor program in a VMS/MSP environment. We have the unique capacity to support programs across all scopes and geographic locations from a single headquarters, successfully elevating program performance across the board and minimizing costs, miscommunication and delivery times. But what do we really do? We bring together the best talent with the greatest opportunities.
Skills
- Analysis Skillsunmatched
- Automationunmatched
- Best Practicesunmatched
- Business Operationsunmatched
- Business Supportunmatched
- Business-to-Business (B2B)unmatched
- CSS (Cascading Style Sheet)unmatched
- Campaignsunmatched
- Channel Marketingunmatched
- Cloud Computingunmatched
- Cross-Functionalunmatched
- Customer Relationship Management (CRM)unmatched
- Detail Orientedunmatched
- Email Softwareunmatched
- Event Marketingunmatched
- HTML (HyperText Markup Language)unmatched
- Home Automationunmatched
- Identify Issuesunmatched
- JavaScriptunmatched
- Maintain Complianceunmatched
- Marketingunmatched
- Marketing Automation Softwareunmatched
- Marketing Strategyunmatched
- Marketing/Promotional Messagingunmatched
- Metricsunmatched
- Multiplatform/Cross-Platformunmatched
- Organizational Skillsunmatched
- Performance Analysisunmatched
- Project/Program Managementunmatched
- Quality Assuranceunmatched
- Quality Assurance Methodologyunmatched
- Requirements Managementunmatched
- SQL (Structured Query Language)unmatched
- Salesforce.comunmatched
- Scalable System Developmentunmatched
- Scripting (Scripting Languages)unmatched
- Tableauunmatched
- Technical Deliveryunmatched
- Technical Leadershipunmatched
- Testingunmatched
- Time Managementunmatched
- Training Data Setsunmatched
- User Interface/Experience (UI/UX)unmatched
- Web Formsunmatched
- Webinarunmatched
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