Marketing Automation Specialist

Job Description Summary

Innovation

Are you passionate about innovation? Are you excited at the opportunity to electrify and decarbonize the world?

We operate with a founder's mindset. We deliver innovation with passion, speed, and courage. We continuously challenge our thinking and are empowered to dream big and take smart risks.

What impact you'll make:

As the Marketing Automation Specialist within the Online Experience & Intelligence team at GE Vernova, you will lead the architecture and administration of our marketing automation platform, in alignment with business strategy. This role sits within a highly collaborative and innovative team that supports multiple business segments and commercial teams. You will be responsible for balancing the needs of diverse business units and regional sales teams while maintaining a unified, scalable global architecture.

Job Description

• Serve as the primary administrator for our marketing automation platform and customer contact database, with +200k contacts touched annually
• Collaborate on strategy to support multiple business segments within one Marketo instance, establishing best practices for workspace organization and management
• Execute routine database maintenance to ensure data accuracy, including cleansing, removing and refreshing contacts to maintain overall system health.
• Build targeted segments and lists to support marketing campaigns and customer outreach initiatives.
• Align marketing automation technologies to maintain a strong governance in the current environment and/or future environments across GE Vernova.
• Monitor data flow between Marketo and the global CRM instance, helping to troubleshoot lead routing and scoring issues across span multiple sales territories.
• Support adherence to global data privacy regulations (GDPR, CCPA, etc.) by implementing consent management workflows and subscription preferences.
• Leverage AI and Lean methodologies to continually simplify and refine marketing automation processes to be more efficient and effective.
• Partner with global IT, Sales Operations, and regional Marketing teams to ensure alignment on lead handoff processes, SLA tracking, and overall funnel transparency.

Required Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience.)
• 3-5 years of experience in marketing operations or a similar role focused on database management.
• Solid understanding of marketing automation programs and working knowledge of the Marketo CRM system, including an understanding on how data flows between marketing and sales platforms.
• Foundational knowledge of global data privacy regulations (GDPR, CASL, CCPA, etc.) and experience managing consent/subscription preferences.
• Must be highly organized and self-motivated with the ability to manage competing priorities effectively and adapt to changing project needs
• English language fluency and ability to work primarily in US EST time zone to facilitate collaboration with our global teams

Additional Information

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

#LI-Remote - This is a remote position

Application Deadline: July 24, 2026

For candidates applying to a U.S. based position, the pay range for this position is between $97,200.00 and $162,000.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set.

Bonus eligibility: discretionary annual bonus.

This posting is expected to remain open for at least seven days after it was posted on July 14, 2026.

Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.

GE Vernova Inc. or its affiliates (collectively or individually, "GE Vernova") sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.