Marketing Automation Sr. Manager

Job Title: Marketing Automation Sr. Manager

Position Summary

We are seeking an experienced Marketing Automation Sr. Manager to lead a squad in the execution, optimization, and performance of marketing automation campaigns, primarily on Marketo. This role is responsible for leading a team of Marketo campaign developers and collaborating cross-functionally with marketing strategy, analytics, sales, and IT teams to design and deliver a portfolio of high-impact journeys and campaigns that drive engagement, acquisition, and retention.

Key Responsibilities

Team Leadership & Development

• Lead and mentor a team of Marketo campaign developers.
• Provide coaching and guidance to the team on scalable campaign build approaches.
• Foster a culture of agility, continuous improvement, innovation, and accountability.

Campaign Strategy & Execution

• Oversee the end-to-end design and execution of multichannel campaigns in Marketo.
• Provide hands-on QA or development support when needed.
• Ensure campaigns are delivered on time, error-free, and aligned with brand and compliance standards.

Marketing Operations & Optimization

• Identify, measure, and monitor operational KPIs.
• Track and monitor campaign performance across the campaign portfolio and provide actionable insights to improve engagement and conversion.
• Monitor team capacity and adjust priorities as needed.
• Lead optimization efforts for campaigns and journeys that are inefficient or unscalable.

Business Acumen & Stakeholder Management

• Translate complex marketing automation concepts and strategies for Marketing, Sales, and IT partners with varying levels of expertise to drive understanding and alignment.
• Align campaign development team priorities with organizational goals and KPIs.

Required Qualifications

• Strong expertise in Marketo, preferably Marketo Certified.
• Experience with Adobe marketing technology stack, particularly Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO).
• Experience leading marketing automation or campaign operations teams.
• Agile Marketing experience.
• Strong operational leadership and stakeholder management skills.
• Knowledge of data privacy regulations and compliance best practices.
• Experience working in large enterprise environments.

Preferred Skills

• Hands-on experience with campaign QA and development support.
• Strong analytical and problem-solving abilities.
• Excellent communication and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.