Marketing BD Manager (Law Firm Experience)

SourcePro Search is conducting a search for a Marketing and Business Development Manager with a bachelor’s degree in Marketing, Communications, or a related field, and ideally 5–8 years of marketing and business development experience within a law firm.

 

 

The ideal candidate will help elevate the firm’s visibility, deepen client engagement, and support revenue growth through creative marketing and well-planned events. This role collaborates closely with firm and practice leadership across the organization.

What You'll Do:

• Lead the planning, logistics, promotion and execution of client-facing events and attorney speaking engagements, including roundtables, CLE programs, conferences, sponsorship activations and social/client appreciation events.
• Develop event strategies aligned with firm and practice group priorities, ensuring each program supports relationship-building and business development goals.
• Manage event budgets, vendor relationships and post-event follow-up and ROI tracking.
• Partner with attorneys to design thought leadership and educational programs that position the firm as a trusted advisor.
• Contribute to the firm’s submissions for legal directories, awards, and rankings, including tracking deadlines, drafting content and identifying references
• Work with attorneys and other members of the marketing team to identify business development opportunities, prepare targeted client pitches and support cross-selling initiatives
• Create, prepare, coordinate and track results of pitches, proposals and presentations for client meetings and new business pursuits
• Manage the creation of marketing collateral, web content and attorney bios to ensure consistency and impact
• Conduct research on clients, prospects, industries, competitors and markets to inform strategic outreach
• Collaborate on digital marketing initiatives, including website updates, social media content, and email campaigns
• Stay updated on industry trends, best practices and emerging technologies to continuously improve marketing and business development efforts
• Other duties as assigned or required
• Required to travel to events (10%)

 
What You'll Bring:

• Bachelor's degree in Marketing, Communications or related field
• 5-8 years of experience in marketing and business development in a professional services environment; previous experience at a law firm is preferred
• Proven experience managing professional events from concept through execution
• Excellent written and verbal communication skills, attention to detail, organizational and project management skills
• Excellent interpersonal skills
• Must be punctual and reliable
• Able to work independently and as part of a team, managing multiple projects simultaneously and meeting deadlines
• Able to work effectively in a fast-paced environment
• Strong creative thinking and problem-solving skills
• Outstanding client service mindset and professional demeanor; ability to represent the firm positively in various settings
• Ensure confidentiality of all the firm’s and clients’ documentation and information
• Proficiency with Microsoft applications, including Word, PowerPoint, Outlook and Excel
• Experience in Hubspot a plus (not required)