Marketing, Brand & Business Development Manager

University City Housing Company

Bryn Mawr, PA

JOB DETAILS
JOB TYPE
Full-time
SKILLS
Administrative Skills, Advertising, Brand Marketing (Branding), Brand Strategy, Business Development, Business Growth, Campaigns, Channel Marketing, Continuous Improvement, Driver's License, Employee Assistance Plan, Lead Generation, Leadership, Licensing, Life Insurance, Marketing, Marketing Strategy, Mentoring, Microsoft Office, Process Development, Property Management, Real Estate, Revenue Growth, Target Marketing, Team Lead/Manager
LOCATION
Bryn Mawr, PA
POSTED
14 days ago
Marketing, Brand & Business Development Manager

We are seeking a strategic, creative, and results-driven leader to oversee marketing, brand development, and revenue growth initiatives across our organization.

This is a high-impact leadership role for someone who can connect brand, leasing performance, and revenue growth into one cohesive strategy.

You will lead an in-house marketing team consisting of:
  • Associate Marketing Manager
  • Marketing Administrative Assistant
  • Marketing & Leasing Specialist
  • Marketing Design Specialist

Key Responsibilities

Marketing & Brand Leadership
  • Define and execute a clear, differentiated brand strategy across residential and commercial assets
  • Oversee all marketing channels: digital, social, advertising, email, and on-site initiatives
  • Ensure brand consistency while tailoring campaigns to specific properties and markets

Business Development & Growth
  • Partner with leadership to drive occupancy, leasing velocity, and revenue growth
  • Support commercial leasing efforts with targeted marketing and outreach strategies
  • Develop campaigns that directly contribute to lead generation

Creative Direction & Innovation
  • Bring a modern, forward-thinking creative mindset to elevate campaigns and brand perception
  • Challenge existing approaches and implement more effective, data-driven strategies
  • Oversee content, design, and messaging to ensure it resonates with target audiences

Team Leadership & Development
  • Mentor and develop the marketing team
  • Establish clear processes, accountability, and performance standards
  • Foster a culture of creativity, ownership, and continuous improvement

Ideal Candidate Profile
 
  • Bachelor's Degree from an accredited college or university
  • Valid driver’s license and vehicle
  • Highly proficient with Microsoft Office Suite
  • Flexibility with hours and days worked
  • Proven experience in multifamily housing, real estate, or property management marketing
  • Strong background in brand building and business development
  • Demonstrated ability to connect marketing efforts to measurable business outcomes
  • Experience leading and developing teams
  • Both strategic thinker and hands-on executor
  • A leader who brings clarity, creativity, and accountability
 

Our Comprehensive Benefits Package for Full-Time Employees Includes:

•    Opportunities for professional and personal development and career growth
•    Competitive Salary
•    Comprehensive Health Insurance - Medical, Dental, Vision
•    Medical & Dependent Care Flexible Spending Accounts (FSA) 
•    Retirement plan – 401(k) with up to 4% employer match
•    Paid Time Off (vacation, sick, 9 holidays, 2 floating holidays) 
•    Employer-paid Short-term Disability 
•    Voluntary Long-term Disability
•    Voluntary Life Insurance
•    Voluntary Hospital Indemnity Insurance 
•    Employee Assistance Program (EAP)
•    Annual Awards & Recognition
•    Company Paid Certifications & Licensing
•    Employee Referral Program
•    Apartment Discount Available


View our Properties HERE

 

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About the Company

U

University City Housing Company