Job Details:
Job Title: Brand Manager Running
Location: Beaverton, OR
Duration: 6+ Months
Type: Full-Time, Contract
Description:
A global athletic brand is looking for an idea-first brand marketer who believes the strongest marketing starts with a compelling consumer insight and ends with unforgettable creative. As a Global Brand Manager on the Running team, you will lead the development of integrated brand strategies and marketing campaigns that inspire athletes around the world. You will develop insight-driven brand strategies rooted in deep consumer understanding, cultural trends, and business priorities. You will write inspiring creative briefs that unlock breakthrough ideas, lead integrated marketing plans from strategy through execution across digital, social, retail, communications, sports marketing, partnerships, and experiential, and champion creative excellence throughout the process. You will manage multiple concurrent campaigns while driving alignment across stakeholders and ensuring flawless execution.
Top 5-7 Skills:
Brand strategy and integrated marketing campaign development
Writing inspiring creative briefs and unlocking breakthrough ideas
Consumer insight and cultural trend analysis
Cross-functional collaboration (Creative, Product, Digital, Retail, Sports Marketing, Communications)
Creative excellence and feedback/championing brand vision
Strategic thinking and translating business objectives into consumer narratives
Project management and managing multiple high-priority initiatives
Requirements for the role:
7+ years of progressive experience in consumer marketing, brand strategy, integrated marketing, or product marketing within a leading consumer brand and/or creative agency
Proven ability to orchestrate complex, cross-functional marketing plans connecting consumer insight, strategy, creative development, production, and execution across owned, earned, and paid ecosystems
Experience developing integrated marketing strategies from consumer insight through creative execution
A track record of making teams stronger through collaboration, leadership, and a willingness to jump in wherever needed
Strong strategic thinking with ability to uncover meaningful consumer tensions and translate them into compelling brand ideas
Exceptional creative taste and demonstrated ability to partner effectively with creative teams to produce world-class work
Expertise writing clear, inspiring creative briefs that unlock impactful ideas
Experience leading cross-functional teams across creative, digital, social, retail, communications, sports marketing, and product
Strong understanding of production processes across multiple marketing channels and ability to guide work from concept through launch
Proven ability to manage multiple high-priority initiatives simultaneously in a fast-paced environment
Experience working within large, global matrix organizations and influencing stakeholders across functions and geographies
Outstanding communication, presentation design, and storytelling skills
High attention to detail with strong organizational and project management capabilities
Passion for athletes, running, sport, and culture, with deep curiosity for consumer behavior and emerging trends
Education and Experience:
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
7+ years of relevant experience
Or equivalent combination of education, experience, and training
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.