Marketing Brand Manager

Job Title

Marketing Brand Manager

Agency

Texas A&M University

Department

Business Administration Marcomm

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

A Glimpse of the Job

The Marketing Brand Manager is responsible for developing and executing marketing and communications initiatives that support organizational goals and enhance brand awareness. This position manages projects and strategic marketing campaigns, oversees content development and production, and creates clear, effective written communications for a variety of audiences. The Marketing Brand Manager collaborates with internal and external stakeholders to ensure brand consistency, support engagement efforts, and deliver high-quality marketing materials across multiple channels.

What You Need to Know

Salary:Compensation will be commensurate to the selected hire’s experience.

Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.

Qualifications

Required Education and Experience:

• Bachelor’s degree in marketing, communications or related field.

• Five years of experience in communications, digital marketing or marketing field.

A Well-Qualified Candidate Will Also Possess:

• Experience working with or for advertising agencies.

• Outstanding verbal and communication skills.

• Ability to effectively plan and execute short and long-term projects that make efficient use of resources, meet deadlines, achieve objectives and maintain morale among staff through the process.

• Strong project management skills with demonstrated experience across a broad array of marketing channels.

• Proven ability to work in email marketing, print materials, writing, social media management, web content management, publications and campaign management.

• Ability to communicate ideas and concepts clearly and effectively. Strong interpersonal and organizations skills.

• Ability to multi-task and work cooperatively with others.

• Strong written and verbal communication skills.

• Ability to make presentations of ideas.

• Strong initiative, commitment to lifelong learning and willingness to ask questions.

• Ability to bring fresh ideas, individual voice and enthusiasm to the team.

• Ability to balance multiple, simultaneous priorities while meeting deadlines.

• Exceptional time management skills.

• Ability to work as a motivated self-starter.

Opportunities to Contribute

Brand Management

• Facilitate all marketing and communication requests for MBA programs within Mays Business School.

• Act as primary contact for advertising agency initiatives for each individual MBA program.

• Develop brand strategies for each program and work with third-party agency to execute against each strategy.

• Act as liaison and point of communication for all marketing needs, proactively understanding upcoming events and initiatives.

• Works to assess needs, create a plan, communicate with relevant staff members, assign resources, communicate updates and changes, meet deadlines and evaluate project success post launch.

• Operate and understand the Mays Business School project management platform.

Digital Communications Management

• Create and provide strategic direction on email campaigns in various email marketing platforms, facilitate website updates, assist with social media campaigns, monitor campaign performance, work in other content management systems.

• Collaborate with social team to monitor and deliver performance updates on advertising initiatives produced by the marketing team.

Writing

• Write and edit copy for social media posts, email campaigns, website updates and brochures for unit initiatives within Mays Business School.

Learning/Researching

• Research best practices to help maintain efficiency. Keep abreast of industry advancements and learning opportunities.

Who We Are

Texas A&M University’s Mays Business School is a vibrant learning organization of more than 175 faculty members, 125 staff members, and 6,400 undergraduate and graduate students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays Business School’s vision is to advance the world’s prosperity. To advance the world’s prosperity means providing a better future for generations who follow, including quality of life, environment and economic systems. To fulfill this vision, our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders.  

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.