Marketing & Brand ManagerGround & Hounds Coffee Co. | Sunbury, PAFull-Time | On-SiteLead the Brand. Build the Strategy. Drive the Growth.Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across our new coffee brand, Gounds & Hounds.This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.What You'll OwnDevelop and execute the overall marketing strategyEstablish marketing goals, campaigns, calendars, and performance metricsLead brand positioning, messaging, voice, and visual identityDevelop strategies to grow individual brands and product linesOversee social media strategy and content across multiple platformsCreate and/or oversee graphics, photography, video, reels, and other contentDevelop email marketing and customer retention campaignsOversee website and e-commerce marketing initiativesManage digital advertising and promotional campaignsSupport product launches, seasonal campaigns, events, and promotionsResearch competitors, customer behavior, and market trendsManage marketing vendors, agencies, freelancers, and creative partnersQualificationsDegree in Marketing, Business, Communications, Advertising, or a related field required3–5+ years of progressive marketing or brand management experience preferredDemonstrated experience developing and executing marketing strategiesExperience managing brands, product lines, or multiple marketing channels preferredStrong social media and digital marketing experienceExcellent written and verbal communication skillsStrong project management and organizational skillsExperience with content creation, including graphics, photography, and/or videoExperience with email marketing, e-commerce, website management, and digital advertising preferredExperience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferredExperience managing marketing vendors or outside agencies is a plusImportant: This Is an On-Site PositionThis position is located at our facility in Sunbury, PA and requires working on-site five days per week. This is NOT a remote or hybrid position.Candidates must be able to reliably commute to Sunbury, PA.Why Fresh Roasted Coffee?Fresh Roasted Coffee is a growing specialty coffee roaster and manufacturer based in Sunbury, PA. We produce coffee and tea for our own brands as well as wholesale, private-label, co-packing, and e-commerce customers.You'll have the opportunity to make a real impact on a growing family of brands and help shape the company's marketing direction as we continue to grow.If you're ready to take ownership of marketing, build brands, and drive measurable growth, we want to hear from you!Competitive BenefitsWe take care of our team like we take care of our beans:Health, dental, and vision insurance401(k) with employer matchPaid holidays and paid time offGenerous employee discount on coffee and tea
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