Marketing Brand Specialist

Job Summary:

We are seeking a creative and results-driven Marketing Brand Specialist to join our retail marketing team. In this role, you will be responsible for developing and executing brand strategies that increase brand awareness, drive customer engagement, and grow market share across retail channels. You will partner closely with internal teams, external partners, and vendors to bring campaigns to life in-store and online.

Key Responsibilities:

• Assist in the development and execution of brand marketing plans for retail initiatives.
• Coordinate and implement marketing campaigns, including signage, displays, and promotional materials.
• Ensure brand consistency across all customer touchpoints, including digital, print, and physical store environments.
• Analyze market trends, consumer behavior, and competitor activities to inform branding strategies.
• Collaborate with cross-functional teams including merchandising, digital marketing, sales, and creative.
• Manage relationships with vendors, agencies, and retail partners.
• Monitor and report on campaign performance, ROI, and brand KPIs.
• Support product launches, seasonal promotions, and retail events.
• Ensure that all brand assets and messaging comply with brand guidelines.
• Gather feedback from customers and retail staff to refine brand initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in brand marketing, preferably in a retail or consumer goods environment.
• Strong understanding of retail marketing and customer experience.
• Excellent project management and organizational skills.
• Proficiency in using marketing tools, analytics platforms, and content management systems.
• Basic graphic design or Adobe Creative Suite skills are a plus.
• Strong communication skills and attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with a passion for brand building and customer engagement.

Preferred Qualifications:

• Knowledge of shopper marketing and point-of-sale strategies.
• Familiarity with digital marketing tools (Google Analytics, CRM platforms, email marketing).
• Basic graphic design or Adobe Creative Suite skills are a plus.