Marketing Business Analytics Data Analyst, Marketing - Lakeland

The Data Analyst is responsible for developing customer and financial analytical solutions. This position uses data analytics to uncover trends that drive decision making that improves profitability and performance of our stores, products, and services. This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation/brainstorming, data/feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.

Primary Responsibilities:

• Complete (ad hoc) Analytical requests that provide data driven business insights and recommendations. Reporting, including development of interactive dashboards. Complete project from end-to-end
• Mining vast amounts of data to build analytical datasets using programming skills in SQL, R, or Python
• Developing interactive dashboards to inform leadership and enable data-driven decisions using Power BI, and/or Tableau
• Developing descriptive analytical tools/models to answer the questions "why are Sales what they are? Why are customer behaviors changing? Where are customers coming from or going to? What is the underlying cause of good or bad performance?", using various business intelligence tools, including Alteryx, Power BI, Tableau, and other tools for advanced data analysis and visualization
• Responsible for the development, execution, deployment of analytical solutions into production, and improvement of team data asset production processes, weekly reporting, QC/data validation, gathering info from SMEs.
• Participating as the primary analytical support for data driven cross-functional strategic initiatives.