Marketing & Business Development Manager – Regional Shopping CenterJob Summary: Marketing & Business Development Manager– Regional Shopping CenterJob Scope: The Marketing Manager is responsible for developing and implementing marketing programs for the retail center that are based on the center's strategic goals. The three main areas of focus are marketing for leasing, marketing for sales and marketing for business development.ResponsibilitiesProvide Superior Client ServiceCollaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenueEnsure the properties' annual marketing plan is directed at achieving owner's objectives; focused on leasing, sales and revenue; utilizing the resources and tools availableMonitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projectionsWork with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets are current, complete and accurateResponsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies and other vendorsReview monthly sales reports to have a thorough knowledge of retailer sales track key retailers and category trendsLeadership, Motivation and DevelopmentManage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessionsProvide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilitiesHave a thorough knowledge of the area market including all competitive properties, area and customer demographics and available mediaEffectively execute an advertising program and strategy to increase center foot traffic, tenant sales and participation in marketplaceCoordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.Develop a strategic public relations and media planCoordinate ongoing research (online, Scarborough, Alteryx) to support marketing and leasing effortsAdvertising and Sales PromotionsStrategically plans and executes center advertising and sales promotionsOversees media buys with MC with various media outlets to determine placement and contentOversees reviews/analytics for sales promotion programsOversees MC who will write copy, proofs materials and distributes as necessaryWorks with MC to recruit merchants to participate in planned center programsWorks with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to datePerforms market studies to understand retail sales performance by category as well as sales performance of competitive centersTenant and Community RelationsDevelops and cultivates relationships with store managers to maximize foot traffic, sales and exposureDevelops and implements opportunities for Tenant cross promotions to improve salesDevelops and maintains relationships with community groupsCommunicationsIn conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and furthers the best interests of the companyUses center's campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to, center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MCPrepares Business Development section of AMR for ownershipOversees Marketing AMR.Oversees MC in all aspects of outreach to community partners in support of programs in place including but not limited to hotel, office, school, nonprofit programsSpecial EventsPlans and works with MC to implement all center eventsServes as primary contact for all event operationsCoordinates events' operations with MC participating departments & vendorsReviews event logistics and performanceResearches and recommends appropriate events for center participation and sponsorshipConducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following yearLeads the strategic vision of the center's website and designs same for optimization and friendly user interface – both customer and tenantMonitors website usage & analytics on a monthly basisCollaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, events – with a consistent voice and professional presentation consistent with a first-class shopping centerCreates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailersOversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as neededOversees MC orders of visual display items, within budget guidelinesWork with MC to coordinate preparation, installation and takedown of center seasonal décor with Engineering and Maintenance, creates calendar of tasks, and monitors budgeted expensesRecommends and researches additions to and changes in seasonal décorOversees, manages, and schedules installation and takedown of seasonal décor as neededBusiness DevelopmentResponsible for Business Development revenueSource local, regional, and national clients for advertising and sponsorship opportunitiesDevelop Business Development collateralProvide custom decks and renderings to potential clientsUpdate research materials with latest demographic informationCoordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center teamDevelop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programsCommunication - Able to provide ongoing communications to mall team through distribution of thoughtful and detailed information.Teamwork - Able to work in a team atmosphere, providing support to other departments as necessary.Organization - Ability to maintain an organized workspace/office and have the skills necessary to keep an easily understood filing system.Customer Service - Has the interpersonal skills to provide good service to customers, contractors, vendors, and clients. Has friendly and helpful attitude.Adaptability – maintains effectiveness in varying environments, tasks and responsibilities and with various types of people.Drive for Results – can be counted on to exceed goals, bottom line oriented, pushes self and others for results.Planning and Organizing – establish course of action to accomplish goals, develops plan for achieving results, can orchestrate multiple activities at once to accomplish goals, uses resources effectively and efficiently, measures performance against goals, evaluates results.Dealing with Ambiguity - can effectively cope with change, can shift gears comfortably, can decide and act without having the total picture, can comfortably handle risk and uncertainty.Problem Solving – uses rigorous logic and methods to solve difficult problems with effective solutions, looks beyond the obvious and doesn't stop at the first answers.Time Management – uses his/her time effectively and efficiently; concentrates efforts on the more important priorities; can attend to a broader range of activities; completes work in a timely manner, even under tight deadlines and pressure.Initiative – Takes pro-active approach to meeting and exceeding the requirements of ownership. Develops best practices for operations and financial processes.Technology – Takes pro-active approach to learning new software programs to improve efficiency and presentations; as well as continuously enhancing existing skill sets with Excel, Word and Power Point.QualificationsBachelor's degree in Marketing or related field and/or 3 - 5 years in professional experience, retail and/or related shopping center experienceKnowledge of marketing fundamentals and research and reportingExcellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or PhotoshopAbility to easily learn and use new systemsStrong organizational, time management and delegation skillsExcellent interpersonal, oral and written communication skillsSocial Media skills and experience posting for a companyAbility to deal with multiple tasks effectively and establish prioritiesStrong attention to detailMust have flexibility to work varied schedules including weekends and eveningsAdditional duties as requestedCompensationExempt positionSalary based on experience and qualificationAdditional duties as requested.Must have flexibility to work varied schedules including weekends and evenings.#J-18808-Ljbffr