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Marketing Campaign Analyst | 100% Remote

Alpha Business Solutions

Newark, NJ

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JOB DETAILS
SALARY
SKILLS
Analysis Skills, Brokerage, Business-to-Business (B2B), Campaigns, Channel Marketing, Communication Skills, Computer Science, Customer Relationship Management (CRM) Systems, Customer Support/Service, Data Analysis, Data Mining, Database Marketing, Database Optimization, Database Technology, Dental Insurance, Direct Marketing, Email Technology, Health Insurance, IBM Product Family, Interpersonal Skills, Lead Management, Leadership, LifeTime Value (LTV), Market Segmentation, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Software, Microsoft Dynamics, Negotiation Skills, People Management, Presentation/Verbal Skills, Project/Program Management, Reporting Dashboards, Sales Force Automation, Sales Prospecting, Sales Support, Sales Tools, Siebel, Statistical Analysis System (SAS), Unica, Vision Plan, Writing Skills, eCommerce
LOCATION
Newark, NJ(remote)
POSTED
1 day ago
Marketing Campaign Analyst
Location: 100% Remote | with occasional visits to clients office in Newark NJ
Duration: 6 months plus
Pay rate: $42/HR (negotiable). 
 
They need to be versed in Salesforce and Litmus, Email Deployment. Hybrid. Remote role - but may need to come to the office (Newark) once every two weeks or once a month.
 
Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.
 
  • Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
  • Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
  • Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
  • Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
  • Provides support for data analysis based projects such as customer segmentation, attrition modeling, customer lifetime value, etc.
  • Researches, processes and stages customers and prospects into Siebel sales force automation tool with a high level of accuracy.
  • Provides superior customer service to our internal clients and external suppliers.
  • Provides project leadership and management in support of marketing support requests.
  • Serves as resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.
  • Performs other duties as assigned.
 
Education/Experience:
  • Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
  • 3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support.. Health Insurance industry experience a definite plus.
  • Minimum of 3 years’ experience working with analytics and data mining in a professional (non-educational) environment.
  • Direct or database marketing experience in both a business to business and business to consumer environment
  • Knowledge of other database marketing technologies and Email Service providers such as ExactTarget
  • SAS Programming experience
 
Knowledge:
Salesforce and Litmus
High-level knowledge of the following SAS applications:
  • SAS Enterprise Guide (Mandatory)
  • SAS Enterprise Miner (Optional)
  • SAS Customer Intelligence Suite (or IBM Unica, Microsoft Dynamics, or similar Marketing CRM solution.
 
Skills and Abilities:
  • Good negotiation, facilitation, and customer service skills
  • Good interpersonal, oral, and written communication skills
  • Ability to organize and manage projects
  • Ability to relate technical concepts to applications and user needs
 
Please apply with your interest. You may also reach out to me at

abaranwal@alphambe.com


 
Thank you,
Ashu
 
We provide a comprehensive package which includes.
Benefits
  • Medical for full time employees
  • Dental, and Vision Insurance
  • Life Insurance, Short-Term Disability, Long-Term Disability, etc.
 

About the Company

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Alpha Business Solutions

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