Marketing Campaign Analyst

Summary:

• Reporting to the Director, Multichannel Marketing

Responsibilities:

• Provide marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
• Contribute to the development of an integrated data strategy for optimum database marketing efforts aligned with overall campaign effectiveness.
• Build campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
• Play an essential role in building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
• Support data analysis-based projects such as customer segmentation, attrition modeling, and customer lifetime value.
• Research, process, and stage customers and prospects into the Siebel sales force automation tool with a high level of accuracy.
• Provide superior customer service to internal clients and external suppliers.
• Provide project leadership and management in support of marketing support requests.
• Serve as a resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.
• Perform other duties as assigned.

Requirements:

• Bachelor's degree, preferably in Business, Marketing, Computer Science, or a quantitative field.
• Minimum 3 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support.
• Experience working with analytics and data mining in a professional environment.
• Direct or database marketing experience in both a business-to-business and business-to-consumer environment.
• Knowledge of database marketing technologies and Email Service providers such as ExactTarget.
• SAS Programming experience.

Preferred Skills:

• Knowledge of Salesforce and Litmus.
• High-level knowledge of SAS applications such as SAS Enterprise Guide (mandatory) and SAS Enterprise Miner (optional).
• Experience with SAS Customer Intelligence Suite or similar Marketing CRM solutions like IBM Unica or Microsoft Dynamics.
• Good negotiation, facilitation, and customer service skills.
• Strong interpersonal, oral, and written communication skills.
• Ability to organize and manage projects.
• Ability to relate technical concepts to applications and user needs.