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Marketing Campaign Analyst

Iconma

Newark, NJ

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JOB DETAILS
SALARY
$31.03–$44.83 Per Hour
SKILLS
Analysis Skills, Brokerage, Business-to-Business (B2B), Campaigns, Channel Marketing, Communication Skills, Computer Science, Customer Relationship Management (CRM) Systems, Customer Support/Service, Data Analysis, Data Mining, Database Marketing, Database Optimization, Database Technology, Direct Marketing, Email Technology, Health Insurance, Health Plan, IBM Product Family, Interpersonal Skills, Lead Management, Leadership, LifeTime Value (LTV), Market Segmentation, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Software, Microsoft Dynamics, Negotiation Skills, People Management, Presentation/Verbal Skills, Project/Program Management, Reporting Dashboards, Sales Force Automation, Sales Prospecting, Sales Support, Sales Tools, Salesforce.com, Siebel, Statistical Analysis System (SAS), Unica, Writing Skills, eCommerce
LOCATION
Newark, NJ
POSTED
Today
Our client, a Health Insurance company, is looking for a Marketing Campaign Analyst for their Newark, NJ/Hybrid  location.
 
Responsibilities:
  • Reporting to the Director, Multichannel Marketing, this position serves as a principal resource to provide database marketing support to include list development, lead management, list brokering, analysis and reporting.
  • Provides marketing campaign support for list segmentation, lead nurturing, lead management, analysis, and reporting.
  • Contributes to the efforts focused on development of an integrated data strategy for optimum database marketing efforts aligned to overall campaign effectiveness.
  • Builds campaign logic to support complex list segmentation projects using SAS Marketing Automation (Customer Intelligence Suite).
  • Plays an essential role in the efforts of building and maintaining comprehensive campaign reporting, tracking through customized reports and dashboards.
  • Provides support for data analysis based projects such as customer segmentation, attrition modeling, customer lifetime value, etc.
  • Researches, processes and stages customers and prospects into Siebel sales force automation tool with a high level of accuracy.
  • Provides superior customer service to our internal clients and external suppliers.
  • Provides project leadership and management in support of marketing support requests.
  • Serves as resource to staff and management to provide general direction and structure to implement activities associated with related projects and business initiatives.
  • Performs other duties as assigned.
 
Requirements:
  • Bachelor's degree, preferably in Business, Marketing, Computer Science, or quantitative field
  • 3-5 years of experience in an industry, market, technology, or business initiative related to marketing or sales/customer support..
  • Health Insurance industry experience a definite plus.
  • Minimum of 3 years’ experience working with analytics and data mining in a professional (non-educational) environment.
  • Direct or database marketing experience in both a business to business and business to consumer environment
  • Knowledge of other database marketing technologies and Email Service providers such as ExactTarget
  • SAS Programming experience
  • Salesforce and Litmus
  • High-level knowledge of the following SAS applications:
  • SAS Enterprise Guide (Mandatory)
  • SAS Enterprise Miner (Optional)
  • SAS Customer Intelligence Suite (or IBM Unica, Microsoft Dynamics, or similar Marketing CRM solution.
  • Good negotiation, facilitation, and customer service skills
  • Good interpersonal, oral, and written communication skills
  • Ability to organize and manage projects
  • Ability to relate technical concepts to applications and user needs
 
Why Should You Apply?#mcb

About the Company

I

Iconma

ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.

  • Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
  • Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
  • Founded in 2000
  • 2000+ Employees

The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.

COMPANY SIZE
2,000 to 2,499 employees
INDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/

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