Marketing Campaign Coordinator | Brooklyn, NY · $50,000–$75,000
About the RoleWe're looking for a driven, organized Marketing Campaign Coordinator to own the execution of our outbound marketing campaigns. You'll manage text message campaigns, engage with leads, coordinate follow-ups, and keep prospects moving through the sales pipeline. As you grow in the role, you'll take on managing and guiding virtual assistants, delegating tasks to keep campaigns running smoothly.
Key Responsibilities
Campaign Execution
Execute and manage outbound text message campaigns
Respond to inbound messages and engage with prospective clients
Manage retargeting campaigns and re-engage inactive leads
Lead Management & Follow-Up
Maintain and organize lead lists
Schedule and track follow-up communications
Ensure qualified leads complete applications before handing off to sales and underwriting teams
Performance & Optimization
Track campaign performance and identify opportunities to improve response and conversion rates
Keep marketing workflows organized and ensure no leads fall through the cracks
Qualifications
Highly organized with excellent attention to detail
Strong written communication skills
Self-motivated with the ability to manage multiple campaigns simultaneously
Comfortable using CRMs and messaging platforms
Process-oriented with a proactive, ownership mindset
Marketing, administrative, or customer service experience is a plus