Acceptance Testing, Agile Programming Methodologies, Banking Services, Best Practices, Business Administration, Campaigns, Change Management, Cloud Computing, Communication Skills, Computer Science, Customer Relationship Management (CRM), Customer Service Operations, Email Management/Administration, Email Software, Exceeded Sales Goal, Financial Services, Information Technology & Information Systems, Information/Data Security (InfoSec), Keyboards, Maintain Compliance, Marketing, Microsoft Windows Azure, Office Equipment, Performance Analysis, Physical Demands, Privacy Controls, Quality Assurance, Regulatory Compliance, SQL (Structured Query Language), Salesforce.com, Systems Administration/Management, Testing, Willing to Travel
At Liberty we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.
SUMMARY OF THE JOB
Liberty Bank is seeking a Marketing Cloud Administrator to be responsible for the day-to-day configuration, user support, and campaign operations within Salesforce Marketing Cloud. This role will ensure that our marketing team has the tools, data, and platform performance they need to execute effective campaigns while staying compliant and aligned with the best practices.
We are looking for a senior resource with deep Banking and Marketing Cloud expertise with strong communication skills. Youll serve as a trusted advisor to the Marketing Team to articulate and champion design thinking shaping Libertys customer journey.
ESSENTIAL FUNCTIONS
- Administer and maintain Salesforce Marketing Cloud (SFMC) platform including user roles, permissions, BU governance, and security settings.
- Set up and manage email sends, journeys, automations, data extensions, and segmentation.
- Support campaign execution by ensuring proper audience configuration, data readiness, and testing.
- Perform ongoing data hygiene, synchronization, and contact compliance tasks (CAN-SPAM, CCPA, GDPR).
- Monitor platform performance, error logs, and sends to ensure consistent delivery and tracking.
- Partner with CRM and Data teams to support integrations with Salesforce, FSC, Azure, DW, and COCC.
- Document platform configuration, campaign processes, and internal standards.
- Provide hands-on support and training to marketing team members.
- Participate in UAT for new campaigns, journeys, and integrations.
- Assist with building and maintaining preference centers, suppression logic, and subscription models.
- Ensure adherence to Liberty Banks security, compliance, and change management standards.
- Demonstrate integrity and authenticity in your everyday interactions.
Minimum Knowledge, Skills, Qualifications & Experience
- 2 years of experience with Salesforce Marketing Cloud administration.
- Strong working knowledge of Journey Builder, Email Studio, and Automation Studio.
- Familiarity with AMPscript, SQL, or data extensions.
- Experience with campaign QA, test sends, and audience targeting.
- Understanding of marketing compliance (CAN-SPAM, GDPR, CCPA).
- Strong communications skills.
- Experience in agile development and project methodology strongly preferred.
Education and Experience
- Bachelors degree in Business Administration, Marketing, Information Systems, Computer Science, or years of commensurate experience is required.
- Experience in the banking industry is strongly preferred; financial services industry or a highly regulated environment is secondary.
Certifications and Licenses
- Salesforce Marketing Cloud Administrator certification or in progress.
Other Requirements
- Familiarity with regulatory compliance in financial services, including privacy and data security policies.
- Ability to travel is needed to coordinate with external partners and attend industry events or training.
PHYSICAL REQUIREMENTS
- General Office Equipment
- Keyboard Dexterity
- Prolonged Sitting
COMPLIANCE
Acts affirmatively in all activities under his/her control in conformance with the Banks Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Banks goals and objectives. The Bank shall provide equal employment opportunity to all qualified persons and continue to recruit, hire, train, and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.
LI-HYBRID
Liberty Bank is an Equal Opportunity employer. It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran, or disabled status, or genetic information.