Marketing Cloud Technical Lead

Marketing Cloud Technical Lead

This role will have day-to-day management of our Salesforce Marketing Cloud technical team, onshore, and offshore. You will need an understanding of the Salesforce platform, including cross-product connectivity knowledge, strong data quality & assurance skillset (data profiling, cleansing, standardization, governance), a strong understanding of Salesforce data architecture (customer data model and Customer 360 concepts). Knowledge of Identity stitching, unification of profiles using the match, merge, and survivorship. Experience computing behavioral attributes using consumer behavior data such as campaign response, web analytics, or purchase transactions and using the attributes for segmentation of audiences. Basic understanding of integrations, single sign, security, etc. (Mulesoft, Informatica, other ETL tools a huge plus) is also preferred.

The Marketing Cloud Technical Lead will be responsible for:

• Leading and ensuring the successful delivery of Salesforce Marketing Cloud and other marketing related implementation engagements from a technical standpoint.
• You'll be responsible for environment management.
• Integrate multiple technologies with Salesforce Marketing Cloud.
• Conduct data profiling of existing marketing dataset to define data governance and standardization rules
• Lead Marketing Cloud data modeling and architecture including data extension modeling and cross-product data architecture & mapping
• Architect, design, and develop advanced customizations utilizing Salesforce Marketing cloud.
• Manage technical project team members (onshore and offshore).
• Running workshops, working closely with the client, able to talk about tradeoffs e.g. terms of config vs code.
• Map functional requirements to Marketing Cloud features and functionality.
• Disseminate best practices on solution positioning and delivery.
• Mentor junior team members in Marketing Cloud technology, Integration Technologies, and Salesforce best practices.
• Oversee code reviews.
• Support pre-sales activities inclusive of participating in sales calls and proposal development.
• Manage offshore resources and provide technical specs to developers.

For now, all business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

Basic Qualifications:

• Minimum of 2 years of data architecture experience.
• Minimum of 2 years of technical experience on the Salesforce platforms.
• Minimum of 2 years of experience developing Salesforce Marketing Cloud customizations (Ampscript), integrations, developing and executing data migrations.
• Minimum of 1 year experience with Salesforce Market Cloud (formerly ExactTarget)
• Bachelor's degree or equivalent (minimum 12 years) work experience. (If Associates Degree, must have minimum 6 years' work experience)

Preferred Skills:

• Experience in technology implementation full lifecycle/enterprise software projects.
• Experience managing developers a plus.
• Well rounded in both functional and technical aspects of a CRM or Digital Marketing engagement.
• Excellent communication and presentation skills.
• Combination of business analysis and technology implementation experience.
• Ability to adapt to a dynamic work environment and be creative within a team.

Professional Skill Requirements:

• Proven ability to build, manage and foster a team-oriented environment.
• Proven ability to work creatively and analytically in a problem-solving environment.
• Desire to work in an information systems environment.
• Excellent communication (written and oral) and interpersonal skills.
• Excellent leadership and management skills.