Marketing & Comms Spec

Join a legend in real estate! Weichert is one of the largest independently owned providers of real estate related services in the country and has been in business for over 50 years. This position is part of our Franchise Company (WREA), which supports our Weichert franchised real estate offices across 40+ states. As the Marketing & Communications Specialist is responsible for developing and executing marketing and communications initiatives that help our franchise offices throughout the country generate awareness, secure business and foster positive perceptions of the Weichert brand to their customers and agents. This includes the areas of traditional marketing, public relations, social media and event support. The position is also responsible for all internal communications from WREA to its franchisees and externally to the public. A successful candidate is a self-starter, bring energy to the position, be willing to roll up their sleeves, and be creative, continually thinking about “what comes next” and how to improve their area of responsibility and our franchise offering. You would work alongside a high-energy and collaborative team whose priority is providing the best tools and services for our affiliates.

Essential Duties and Responsibilities

• Supports local and national PR within the franchise footprint to improve visibility of our Franchisee network, including the writing and distribution of press releases locally for our franchised offices across the country and nationally for the franchise company.
• Proactively identifies promotional opportunities for broader brand visibility and franchisee participation. This may require outreach or interviews with franchisees or media contacts.
• Supports all non-paid media efforts including, but not limited to, article writing, arranging interviews, arranging press materials and coordinating webinars.
• Tracks and measures the results of all earned media efforts.
• Maintains social media content calendar to complement our Agency calendar, stays abreast of the latest posting trends and media, proactively develops strategies together with the Director of Marketing that support Management objectives.
• Creates and posts content to our pages to help keep our footprint informed and engaged, as well as attract new franchise prospects. This may take the form of graphics, video, gifs or other trending media.
• Monitors and responds to conversations on social media channels when appropriate. Identifies tactics to attract more followers so messages reach larger audiences.
• Crafts internal communications from WREA to Franchisees, as needed to announce program changes, marketing and supplier updates and news stories, which may be in the form of newsletter content, email blasts and social media posts.
• Helps in the creation and update of marketing tools and resources used by our Franchisees to prospect and sell real estate and recruit agents, including but not limited to brochures, flyers, direct mail, social content, resource guides and presentations using popular design programs such as Adobe, Canva and our Weichert design platform.
• Provides general support to the Director of Marketing as needed in the administration of broader programs, such as our National Marketing Fund, Approved Suppliers and events.
• Manages small projects, as needed, which may often require cross-functional team management or the management of external vendors, freelancers or agency contacts.
• Ensures company compliance with business and legal guidelines for appropriate and ethical communications.
• Performs other duties as assigned.

Minimum Qualifications

Education, Certification, and License Requirements

• Bachelor’s degree in marketing, communications, or a related field

Experience

• Five (5) years of marketing, corporate communications and/or public relations experience
• Three (3) or more years of corporate social media experience
• Previous media relations experience preferred
• Design experience preferred
• Franchise experience or experience servicing multiple brand stores across the country a plus

Knowledge, Skills, and Abilities

• Understanding of social media platforms and content creation, specifically for Facebook, Instagram and LinkedIn
• Proficient in Canva and/or Adobe Design Suite
• Basic understanding of AI to assist in executing duties
• Strong sense of judgment, tact and diplomacy to effectively interact with Franchisee customers, media contacts, and external partners and develop those relationships
• Ability to work independently as well as collaboratively, bringing energy to the position
• Ability to think creatively and constantly think about “what comes next” to improv their areas of responsibility, as well as the franchise offering
• Proficiency in Microsoft Office suite of products, as well as overall tech savviness to be able to learn and utilize internal digital platforms and online tools
• Excellent oral and written communications skills
• Ability to multitask in a fast-paced environment
• Ability to manage projects from start to finish and meet deadlines
• Strong attention to detail and follow-up skills

The estimated base salary range for this position is $75,000 - $80,000 (annually). The rate of pay offered will be dependent upon several factors including candidate’s relevant skills, education, work experience, job location/geographic region, and/or certifications. 

Weichert offers a comprehensive suite of benefits to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending Accounts (FSA), and much more.

 Weichert is an equal opportunity employer. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.