Marketing Communication Manager

Department: Marketing
Reports To: Director of Sales & Marketing 
Position Type: Full-Time

About the Job

At Worlds of Fun, we create places where every visit becomes a lasting memory. From thrilling rides to immersive water attractions and unique resort experiences, our destinations bring together excitement, connection, and tradition for families and guests.

The Communications Manager is the voice of the park, leading public relations, social media, and community engagement to bring the brand to life. This role drives clear, consistent messaging across all channels while maximizing visibility and strengthening guest connections. As the face of the organization, the manager oversees media relations and crisis communications to protect and elevate the brand. Partnering across teams, they amplify key moments and position the park as a must-visit destination.

Why Join Worlds of Fun 

At Worlds of Fun, you're not just marketing a destination-you're helping create the moments guests remember for a lifetime. This is an opportunity to lead with impact, inspire teams, and shape the future of a growing collection of parks and resorts.

Benefits: 

• Free Park Admission
• Health Insurance
• Vision
• Dental
• Paid Time Off 
• And more 

What You'll Do

• Be the Voice of the Park: Serve as the official spokesperson and public-facing voice of the organization-delivering clear, confident, and on-brand messaging across all media interactions, events, and public appearances.
• Lead Public Relations & Media Buzz: Develop and execute PR strategies that generate excitement, drive attendance, and position the park as a must-visit destination. Build strong relationships with media outlets, influencers, and tourism partners to maximize coverage.
• Own Social Media Storytelling: Oversee all social media channels with engaging, high-energy content that reflects the thrill and magic of the park. Monitor trends, respond to guests, and leverage real-time moments to amplify reach and engagement.
• Drive Community Engagement: Build meaningful partnerships with local organizations, schools, and community groups. Represent the park at community events and ensure the brand is seen as a positive, active community leader.
• Shape Internal & External Communications: Create and deliver clear, consistent messaging across internal teams and external audiences-ensuring alignment with brand voice, business priorities, and guest experience goals.
• Lead Crisis & Incident Communications: Develop and execute crisis communication plans. Act quickly and strategically during incidents to protect the brand, maintain guest trust, and ensure accurate, timely information is shared across all channels.
• Maximize Visibility & Brand Presence: Identify opportunities to elevate brand awareness through media placements, partnerships, events, and storytelling-keeping the park top-of-mind in the market.
• Monitor Reputation & Guest Sentiment: Track media coverage, social conversations, and online reviews. Provide insights and recommendations to leadership to continuously enhance brand perception and guest satisfaction.
• Collaborate Across the Park: Partner with Marketing, Operations, Guest Experience, and Sales teams to align messaging, support campaigns, and ensure a seamless, on-brand experience at every guest touchpoint.
• Support Signature Events & Announcements: Lead communications for seasonal events, ride launches, and major announcements-creating buzz before, during, and after each moment.

What We're Looking For

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field
• Minimum of 5+ years of progressive experience in public relations, communications, or media relations (entertainment, tourism, or hospitality industry preferred)
• Proven experience serving as a spokesperson and managing media relationships, including press outreach, interviews, and events
• Strong writing, editing, and storytelling skills with the ability to craft compelling, on-brand messaging across multiple platforms
• Demonstrated experience managing social media channels and developing engaging, real-time content strategies
• Experience in crisis and incident communications, with the ability to respond quickly and effectively in high-pressure situations
• Strong understanding of brand management and reputation monitoring, including social listening and media tracking tools
• Excellent interpersonal and relationship-building skills, with experience engaging community partners and stakeholders
• Ability to manage multiple priorities in a fast-paced, high-energy environment while maintaining attention to detail
• Proficiency in Microsoft Office and familiarity with social media management and analytics tools (e.g., Sprout Social, Hootsuite, or similar)
• Experience collaborating cross-functionally with marketing, operations, and leadership teams
• Availability to work flexible hours, including evenings, weekends, and holidays, as needed for events and park operations