Marketing Communication Specialist - School of Extended Learning

Marketing Communication Specialist - School of Extended Learning

Salary

$84,916.00 - $103,432.00 Annually

Location

Wake Campus, CA

Job Type

Classified Staff

Job Number

08.11.26 N1

Department

School of Extended Learning Admin

Opening Date

08/11/2026

Closing Date

9/14/2026 11:59 PM Pacific

• Description
• Benefits
• Questions

Basic Functions

Under the direction of the Executive Director, Public Affairs & Communications, organize, plan and implement comprehensive marketing strategies and initiatives to meet established enrollment goals and objectives, and enhance community understanding of College programs and services. Coordinate and direct the production of schedules of classes, college catalogs, and other marketing materials; protect and enhance SBCC brand identity.

Representative Duties

ESSENTIAL DUTIES:

Organize, plan and implement marketing strategies and initiatives to meet established enrollment goals

and objectives. Implement advertising campaigns by analyzing enrollment data, preparing marketing and

advertising strategies, plans and objectives.

Enhance community understanding of College programs and services. Protect and enhance SBCC brand

identity. Maintain a cohesive visual identity and implement branding guidelines. Create, coordinate and

execute social media initiatives, building awareness of the college.

Coordinate and direct the production of schedules of classes, college catalogs, and other marketing

materials.

Design and produce a variety of informational, marketing and advertising materials for various audiences

and support activities. Utilize current design and technology trends for the most effective style, technique

and medium for production within budget and time constraints.

Design and maintain SBCC website and landing pages.

Create specifications for advertising and printing, obtain project bids, establish and maintain positive

working relationships with various vendors, advertising representatives and campus clients. Design, write

and place digital, broadcast and print advertisements.

Operate a digital camera, capture images for marketing purposes, build and maintain image archive.

Operate a variety of office equipment including computer, printers, scanners, digital camera, video

camera and assigned software.

Attend and participate in various meetings as assigned.

OTHER DUTIES:

Perform related duties as assigned.

Education and Experience

Any combination equivalent to: bachelor's degree in graphic design, communications, public relations, or

related field and two years writing/editing/design experience for print or online media or related

experience.

Knowledge and Abilities

KNOWLEDGE OF:

Effective communication strategies for print and online media.

Principles, practices, terminology and techniques involved in the composition, editing, layout and design

of print and online publications.

Principles, methods and procedures of operating computers and peripheral equipment.

Scheduling requirements for special projects and production runs.

Systems and software applications utilized by the College.

Methods of collecting and organizing data and information.

Graphic design.

Policies and objectives of College, programs and activities.

Oral and written communication skills.

Interpersonal skills using tact, patience and courtesy.

Correct English usage, grammar, spelling, punctuation and vocabulary.

Operation of a computer, desktop publishing equipment and assigned software.

Record-keeping and report preparation techniques.

Research methods.

ABILITY TO:

Plan short and long-term communication strategies.

Perform a variety of specialized duties in the research, organization, and design of informational materials

for the College.

Operate a computer, desktop publishing equipment and assigned software.

Research, develop and prepare a variety of College documents such as class schedules, flyers,

advertisements and email communications.

Edit, revise and assure accuracy and completeness of a variety of documents.

Design and produce graphic materials for online, print or reproduction.

Coordinate the tasks of others during preparation of publications.

Determine appropriate action within defined guidelines.

Participate in budget preparation.

Work independently with little direction.

Maintain records and prepare reports.

Meet schedules and time lines.

Communicate effectively both orally and in writing.

Establish and maintain cooperative and effective working relationships with others.

• The District offers a cafeteria style plan in which employees are given a district allowance and may choose from a number of medical and dental plans. Life and income protection insurances are also available.
• Vacation days (based on assigned hours) are earned and accumulated on a monthly basis.
• Sick leave is earned at the rate of one day (based on the number of assigned hours) per month, and is accumulative from year to year.
• Credit Union: The Santa Barbara Teachers Federal Credit Union offers a variety of services.
• Retirement: Employees, who work 20 or more hours per week, are covered by the Public Employees Retirement System (PERS), Social Security, and Medicare.
• Coastal Housing Partnership: home buying educational seminars, mortgage refinance benefits, and rental assistance programs available to full-time staff and faculty.
• Employee Assistance Program: provides confidential counseling and referral services for job-related or personal problems to employees, dependents and household members.

Eligibility for the benefits below are dependent on job classification:

• Degree differential for employees who have degrees above required minimum qualifications (upon receipt of official transcripts).
• Bilingual differential (English/Spanish)
• Holidays: 17 holidays per year.

To learn more details, visit our benefits page.

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What does it mean for you to have a commitment to diversity, equity and inclusion? How have you demonstrated that commitment? How would you see yourself demonstrating your commitment in this position at Santa Barbara City College?

Required Question

Employer Santa Barbara City College

Address 721 Cliff Drive

Santa Barbara, California, 93109

Phone 805-730-5130

Website https://www.sbcc.edu/hr