Under supervision of the Vice President, Marketing & Communications, the Marking Coordinator supports the West region MarComm team, by managing and executing key marketing initiatives, including sponsorships, events, and communications. Main activities include managing timelines and deliverables for sponsorships and partnerships, developing marketing content, managing swag, and collaborating cross-functionally to support regional marketing efforts.
Essential Duties & Responsibilities
Execute and manage deliverables associated with marketing partnerships and sponsorships (such as business journals and sports teams) across MMA's West region offices.
Lead development of ad messaging and manage advertising deadlines and collaborate with team members (graphic design, and subject matter experts) to develop creative ad copy
Identify and develop sponsorship opportunities in growth markets, leading outreach with producers and external partners and delivering recommendations to regional leadership aligned with business goals and budget considerations
Develop sponsorship communications end-to-end, creating messaging and content while guiding regional leadership on targeted distribution to sales team to drive attendance and engagement at sponsored events
Serve as primary point of contact for sponsorships and strategic partnerships, tracking and managing all deliverables and partnership benefits to optimize overall value Own invoice and contract management processes for sponsorships, partnerships and promotional product vendors, including billing, PO system execution, and compliance approvals across the West region. Develop write ups and submissions for annual industry, individual, and workplace awards
Manage a calendar of award deadlines and coordinate nominations
Serve as the primary point of contact for all Work Place Award programs across MMA's West region, in close collaboration with HR, tracking nominations and results, and partnering with leadership to promote survey participation and rankings
Develop written responses for the employer essay question's portion of the annual Work Place Award programs across MMA's West region markets
Research and present new award opportunities
Support sales producers as needed with marketing support
Support sales team with strategic marketing initiatives, including promotional content, branded giveaways, tradeshow materials and equipment, for the planning and hosting of networking events aligned with prospect and client engagement goals
Manage requests for trade show equipment, marketing collateral, and branded giveaway items for sales team's events across offices; partner closely with vendors to source options, provide design input, and ensure selections align with event goals and brand standards
Oversee swag coordination across MMA's West region, guiding office coordinators, managing inventory, and placing orders to ensure timely fulfillment and consistent brand standards
Collaborate with other MarComm colleagues including:
Assisting Events team with day-of and on-site event needs
Create and lead the content development for client facing seminars and webinars, collaborating with publications on formatting and the social media team to drive promotion across all platforms
Education and/or Experience
Successful candidate will be a detail-oriented individual with a knack for seeing projects from start to finish, a hands-on work style, and a desire to wear a lot of different "marketing hats". This position requires someone who is comfortable working at a varying pace, managing multiple tasks, projects and deadlines simultaneously, and collaborating with colleagues across sales, MarComm, and leadership.
The Marketing Coordinator must be positive and approachable, and work effectively with diverse personalities. In addition, the following is required:
Work Environment & Physical Demands
#LI-DNI
The applicable base salary range for this role is $45,000 to $78,800.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.