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Marketing & Communications Copywriter

Cirrus Aircraft

Alcoa, TN

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JOB DETAILS
SKILLS
Advertising, Aviation Industry, Best Practices, Brand Marketing (Branding), Brochures, Budgeting, Campaigns, Channel Marketing, Communication Skills, Copy Writing, Cross-Functional, Customer Support/Service, Detail Oriented, Editing, Engagement Marketing, English Language, Establish Priorities, Federal Aviation Administration (FAA), Journalism, Marketing, Marketing Campaign, Marketing Communications, Marketing Objectives, Multitasking, Organizational Skills, Performance Management, Performance Metrics, Persuasion Skills, Presentation/Verbal Skills, Process Development, Project/Program Management, Proofreading, Public/Media/Press/Analyst Relations, Quality Management, Rentals, Research Skills, Safety Systems, Safety/Work Safety, Sales, Scaffolding, Scripting (Scripting Languages), Search Engine Optimization (SEO), Social Media, Storytelling, Team Player, Thought Leadership, Time Management, Tuition Reimbursement, Web Analytics, Writing Skills
LOCATION
Alcoa, TN
POSTED
4 days ago
Cirrus Aircraft is the recognized global leader in personal aviation and the maker of the best-selling SR Series piston aircraft and the Vision Jet, the world's first single engine Personal Jet and recipient of the 2017 Robert J. Collier Trophy. Founded in 1984, the company has redefined performance, comfort and safety in aviation with innovations like the Cirrus Airframe Parachute System® (CAPS®) - the first FAA-certified whole-airframe parachute safety system included as standard equipment on an aircraft. To date, worldwide flight time on Cirrus aircraft has passed ninemillion hours and over 170 people have returned home safely to their families as a result of the inclusion of CAPS® as a standard feature on all Cirrus aircraft. The company has three locations in the United States, located in Duluth, Minnesota, Grand Forks, North Dakota and Knoxville, Tennessee. Find out more at www.cirrusaircraft.com

Job Summary

The Cirrus Marketing team is seeking a highly creative, detail-oriented Marketing and Communications Copywriter who is ready to apply their communication expertise to support internal and external communications initiatives. This role will be responsible for crafting compelling, on-brand human-written content across multiple channels to support Marketing and Communications campaigns, brand storytelling, process development and customer engagement. The Marketing and Communications Copywriter will have a strong understanding of audience, brand voice and Marketing objectives.

The Marketing and Communications Copywriter will report to the Manager, Public Relations.

Duties and Responsibilities/Essential Functions
  • Develop brand voice, tone and style
  • Write or work collaboratively with teams to develop clear, persuasive and engaging copy for Marketing and Communications materials, including:
    • Website copy and landing pages
    • Brochures and price lists
    • Social media posts and captions
    • Email marketing campaigns and newsletters
    • Advertisements (digital and print)
    • Product and service offering descriptions
    • Media scripts
    • Event messaging
    • Byline thought leadership articles and more
  • Collaborate with cross-functional teams to develop integrated campaigns
  • Ensure all content aligns with brand voice, tone, and messaging guidelines
  • Edit and proofread content to maintain high quality and accuracy
  • Conduct research to understand products, target audiences and competitors
  • Optimize copy for SEO and performance metrics when applicable
  • Revise content based on feedback, data insights and campaign results
  • Manage multiple projects and meet deadlines in a fast-paced environment
  • Hold ongoing messaging and strategy meetings with the team
  • Candidates must craft original copy.
Qualifications
  • Bachelor's degree in Marketing, Communications, Journalism, English required
  • 4-7 years of experience as a Copywriter, Content Writer or similar role
  • Expert writing, editing and proofreading skills
  • Ability to adapt tone and style for different audiences and platforms
  • Understanding of marketing principles and digital content best practices
  • Knowledge of SEO and content optimization is a plus
  • Excellent time management and organizational skills
  • Strong collaboration and communication abilities
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Demonstrated Proficiencies/Skills/Abilities:
  • Expert written and verbal communication skills with exceptional attention to detail
  • Ability to prioritize multiple projects and work in a fast-paced environment
  • Ability to translate technical concepts into everyday language
  • Highly skilled at identifying core concepts from subject matter experts, then write clear and accurate copy materials.
  • Proven ability to independently plan and implement projects and processes, including but not limited to, providing timelines, resource requirements, budgets, and scope.
Physical Requirements:
  • Climbing: Ascending or descending ladders, stairs, scaffolding, ramps, poles, using feet and legs and/or hands and arms. Body agility is emphasized. This factor is important if the amount and kind of climbing required exceeds that required for ordinary locomotion.
  • Balancing: Maintaining body equilibrium to prevent falling and walking, standing or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.
  • Stooping: Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.
  • Kneeling: Bending legs at knee to come to a rest on knee or knees.
  • Crouching: Bending the body downward and forward by bending leg and spine.
  • Reaching: Extending hand(s) and arm(s) in any direction.
  • Standing: Particularly for sustained periods of time.
  • Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
  • Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.
  • Grasping: Applying pressure to an object with the fingers and palm.
  • Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
  • Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
  • Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
  • Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.
  • Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
Competencies

To perform the job successfully, an individual should demonstrate the following competencies:
  • Action Oriented: Takes on new opportunities and challenges with a sense of urgency, high energy and enthusiasm.
  • Collaborates: Builds relations and works collaboratively with others to meet shared objectives.
  • Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Tech Savvy: Anticipates, adopts and leverages innovations in business-building digital and technology applications.
Ensures Exceptional Customer Service
  • Energizes the Cirrus Service Essentials
  • Strives to improve Marketing performance.
  • Anticipates needs and responds promptly.
Cirrus provides a range of exciting benefits, including:
  • 401(k) Plan: Dollar-for-dollar match up to 5% after 90 days, with 100% vesting after one year of employment.
  • Employer-Paid Coverages: Group term life, short- and long-term disability insurance.
  • Comprehensive Health Coverage: Medical, vision, dental, with additional dependent coverage options.
  • Free Health Tracking: With rewards for meeting health goals.
  • Generous PTO: 120 hours accrued within the first year.
  • Employee Referral Bonus: For referring talented candidates.
  • Career Development: Tuition reimbursement and professional growth opportunities.
  • Exclusive Discounts: Access to partner and marketplace discounts.
  • Community & Engagement: Company and employee clubs at various locations.

These benefits are designed to support your well-being, growth, and enjoyment at Cirrus!

Other Duties

Please note that this job description is not designed to cover or include a comprehensive listing of activities, duties, or responsibilities required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week, weekends and travel may be required.

Cirrus is dedicated to a drug-free work environment, promoting equal employment opportunity. Qualified applicants will receive consideration for employment without regard to race, sex, national origin, color, age, disability, religion, pregnancy, veteran status, marital and family status, sexual orientation, receipt of public assistance, genetic information or any other characteristic protected by applicable law.

MISSION

To deliver an aviation experience that is the pinnacle of innovation, quality, and safety to our customers.

LIFE AT CIRRUS

As a leading manufacturer of personal aircraft, Cirrus is dedicated to the advancement of general aviation. The Cirrus Flying Club offers employees and their family members the unique opportunity to obtain their private pilot's license in the comfort of a Cirrus or rent a Cirrus for an impromptu adventure at a greatly reduced rate.

At Cirrus, we are committed to investing in the future of our employees and company by offering professional development and career progression opportunities that include onboarding, recurrent and area-specific training, talent acceleration and leadership development, continuing education, and tuition assistance programs.

We also engage employees by offering several employee and family events throughout the year, as well as the opportunity to take part in activity clubs and community events. From holiday and special occasion celebrations, to local runs and barbecues, our team has the opportunity to connect with each other, the community and our customers. We also give back to our communities by providing all employees a paid Community Day each year!

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

About the Company

C

Cirrus Aircraft

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