Marketing & Communications Lead - Gothenburg NE

Country Partners Cooperative is a full-service diversified agricultural cooperative in central Nebraska located in 20 communities, partnering with farmers and ranchers to accomplish more together.

Marketing & Communications Lead - Gothenburg NE

SUMMARY OF THE POSITION

Cooperative brand across customer-facing channels, communications, events, and experiences. This position serves as a highly visible ambassador of Country Partners, ensuring the organization is represented professionally and consistently while strengthening relationships with customers, employees, and communities.

The successful individual will be a creative, proactive self-starter who develops a strong understanding of Country Partners' business, customers, divisions, and strategic priorities. This individual is expected to identify opportunities, bring forward ideas and recommendations, develop plans and budgets, and drive approved initiatives from concept through execution in collaboration with company leadership.

ESSENTIAL DUTIES AND RESPONSIBILITIES (include the following and others may be assigned)

-Serve as the primary champion of the Country Partners brand, ensuring a professional, consistent, recognizable, and engaging presence across the organization.

-Develop and execute the annual marketing and communications plan and fiscal-year budget, aligning marketing investments with company and divisional priorities.

-Develop and present marketing ideas, campaigns, customer-engagement opportunities, and recommendations to leadership, including objectives, costs, execution plans, and expected results.

- Serve as a visible and professional brand ambassador at customer events, trade shows, community activities, open houses, and other customer-facing opportunities.

- Lead Country Partners' social media and digital presence, continually improving the professionalism, quality, creativity, consistency, and engagement of company content.

-Create compelling content that tells the Country Partners story, showcases our people and customers, highlights our products and services, and strengthens our connection to the communities we serve.

- Plan and execute integrated marketing initiatives across social media, digital, web, print, advertising, promotional, sponsorship, and other appropriate channels.

- Maintain Country Partners' brand standards and visual identity across advertising, signage, apparel, promotional materials, locations, events, and digital channels.

- Collaborate with leadership and employees across all divisions to understand business objectives, identify opportunities, and develop marketing initiatives supporting growth and customer engagement.

- Lead the marketing and brand presence for customer events, trade shows, sponsorships, community activities, and other high-visibility opportunities.

- Manage promotional merchandise, branded materials, marketing vendors, media partners, photographers, printers, and other external partners.

- Prepare internal and external communications that reflect the professionalism, culture, voice, and values of Country Partners Cooperative.

- Monitor marketing performance and manage expenditures throughout the fiscal year, making recommendations to maximize the effectiveness and value of the marketing budget.

- Stay current on marketing, social media, branding, customer engagement, agricultural industry, and emerging technology trends to identify relevant opportunities for Country Partners.

EDUCATION and/or EXPERIENCE

High school diploma or general education degree (GED)Valid driver’s license with approved company driving record, good computer skills, proficiency in Microsoft Office packages including Excel and Word, being a team player, and having good people and communication skills.

Competitive wages with robust benefit package offered including:

Health, Dental, Vision and Life Insurance, 401(k) Plan-Regular and Roth, Lifetime Income Benefit Plan (RetireMint), Variable Pay Plan, supplemental insurance policies, FSA, HSA, company provided term life and long-term disability insurance, PTO (paid time off), major sick leave, annual clothing benefit, employee discounts,

Country Partners Cooperative is an equal opportunity employer.

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