About Our Client
Our client is a multi-billion dollar global leader in the advanced manufacturing sector, specializing in automotive and industrial solutions.
The Opportunity
We are seeking a dynamic, high-energy MarComm Manager to serve as the primary brand authority and primary face of the organization in the United States. Reporting to the Head of Sales with a matrix-reporting line to Global Marketing leadership, you will be the driving force behind the brand's North American presence. This is a critical, high-visibility hire intended to support a business unit that is evolving and scaling rapidly.
The Location
This position is based in Atlanta, GA, and offers full relocation assistance for the right candidate. To foster a collaborative environment, the role requires an in-office presence four days a week. However, responsibilities include approximately 20% travel for major industry events and business needs, both domestically and internationally.
What You Will Do
- Comfortable acting as the key liaison between Central Marketing Team and regional/local teams to ensure consistency and effectiveness.
- Adapt global brand strategies from the Central Marketing Team into high-impact local B2B trade programs and B2C requirements.
- Act as the primary partner for the Head of Sales (your "main client"), ensuring the team has high-impact collateral and launch support.
- Lead three global agencies (Creative, Media, and PR). Manage monthly, quarterly, and annual budgets (comprising roughly 25% of your role).
- Oversee major regional events, partner activations (Porsche/NASCAR), and high-profile internal visits, including Chairman visits.
- Drive a 3-year plan focused on digital growth and influencer engagement.
90-Day Success Roadmap
- First 30 Days: Immerse yourself in the product portfolio and global brand standards; establish working relationships with the three primary agency partners and the U.S. sales leadership.
- First 60 Days: Take ownership of the North American MarComm budget and begin tailoring global campaigns for local cultural relevance and commercial impact.
- First 90 Days: Successfully execute a major regional marketing initiative or product launch, demonstrating a clear ROI and alignment with the $100M growth trajectory.
Who You Are
- 8-12 years of marketing experience, specifically within Retail, B2B, Trade, and Brand Activation.
- Automotive/Motor industry experience required. Candidates must come from Automotive Manufacturers (e.g., Ford, GM, Toyota) or major tire brands. Candidates from Tier 1/Tier 2 suppliers or service partners (OEM partners) will not be considered.
- Highly extroverted "Brand Ambassador" persona with a cheerful, resilient, and analytical mindset.
- Your #1 characteristic must be flexibility and the ability to thrive in a fast-paced, scaling environment.
- Proficiency in Web Analytics, Google AdWords, Excel, and agency automation. Experience with SAP or similar ERP systems is a distinct advantage.
- BSc or MSc in Marketing or a related field
The ideal candidate will be a seasoned marketing professional with a proven background in the automotive or industrial manufacturing sectors. You should possess extensive experience managing multiple external agencies and the leadership skills necessary to oversee direct reports, including one U.S.-based subordinate. Academically, you hold a BSc or MSc in Marketing or a related field, complemented by technical proficiency in web analytics, digital marketing tools, and Excel. Furthermore, prior experience with SAP or similar ERP systems is considered a distinct advantage for navigating this role s operational requirements.
Flexibility & Work-Life Integration
While this is a high-impact role requiring four days in the office, the organization values the integration of professional and personal success. This role involves domestic and potentially international travel to support events and global stakeholder meetings.
Why Join the Team?
- Growth: Be a foundational part of a $100M US operation with the stability of a multi-billion dollar parent company.
- Impact: From premier industry partnerships to high-profile events, you will be at the center of the brand s most exciting activations.
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About Naviga Recruiting & Executive Search
Naviga Recruiting & Executive Search is a leading provider of Contingent Workforce Solutions, Executive Search, Leadership and Individual Contributor hiring, empowering businesses to achieve their strategic objectives through expert talent acquisition. Our specialties include sales, marketing, finance/accounting and operations hiring. With a commitment to excellence and a deep understanding of market trends, Naviga Recruiting & Executive Search helps organizations build high-performing teams and navigate complex workforce challenges. Naviga Recruiting & Executive Search specializes in U.S. Hiring for Global Businesses.