Marketing & Communications Manager

Reports to:Chief Development Officer

Position Summary:

This position is responsible for managing external marketing and communications on behalf of Weld Food Bank. This position oversees the design and production of communicationsand public relations outreach, strategies, messaging, website content, and social media presence. This position will also support the overall fundraising strategy for the organization, will be responsible for planning, coordinating and publicizing select WFB fundraising events, and will help bringawareness and support for food bank programs. This position must be comfortable soliciting funds. This position is responsible for making independent decisions and working independently to identify prospects and make presentations during off-hours.

Responsibilities

• Branding & Core Values
  • Adhere to Weld Food Bank (WFB) Core Values.
  • Safeguard WFB's logo and brand integrity.
  • Maintain a consistent corporate voice (including appropriate and accurate use of WFB's logo) throughout product lines, promotional materials, and events.
• Marketing & Communications Strategy
  • Plan and execute the food bank's annual Marketing Plan.
  • Manage and direct campaigns, working in tandem with other team members, volunteers, committee members, and board members as needed.
  • Partner with the Chief Development Officer to strategize prospects, methods, and personnel.
  • Work with the Development Team to coordinate external community partnerships, cause marketing, and other fundraising events.
• Content Creation & Branding Implementation
  • Coordinate and review all external material to ensure consistent branding and messaging throughout the community.
  • Provide marketing support, including design and print of collateral, for all food bank programs, fundraising initiatives, food drives, internal and external events as assigned, and other partnerships.
  • Consult with staff members producing any materials for public distribution and approve all materials before they are given to the community.
  • Oversee design and implementation of all vehicle wrap projects.
  • Create and maintain food bank apparel, including volunteer shirts.
  • Ensure the ethical use of artificial intelligence, in any form, maintains alignment with WFB's messaging and does not compromise our voice in the community.
• Digital & Traditional Media Management
  • Update and maintain WFB's web presence, including the food bank website, Vivery, Charity Navigator, and Guidestar.
  • Maintain and create content for Weld Food Bank information on social networking sites (Facebook, Instagram, etc.).
  • Oversee all mass email marketing, including graphic design, content, and maintaining contact lists through Constant Contact, in collaboration with the Individual Giving Manager.
  • Oversee digital marketing campaigns for select food bank events and campaigns
  • Manage all billboard marketing campaigns.
  • Provide the Individual Giving Manager with any requested materials from WFB's direct mail company, including creating original content for three newsletters and the yearly annual report.
  • Write and send press releases to all media.
  • Serve as WFB's main point of contact for all local and national media, including print, television, and radio.
  • Collect and archive media featuring WFB.
• Storytelling & Community Engagement
  • Develop and maintain a database of client contacts and stories for use in print and promotional materials.
  • Create, maintain, and enforce all food bank talking points to be used by WFB staff to ensure unified and clear messaging across every department and employee.
  • Support opportunities to co-brand with Feeding America and Feeding Colorado when appropriate.
  • Represent WFB at appropriate outside marketing, publicity, and/or PR events as assigned.
  • Work occasional evenings and weekends to arrange and make presentations to community groups.
• Photo, Video & Multimedia Production
  • Capture photographs and maintain WFB's media library.
  • Oversee all video content for WFB, both internal and external, to ensure content matches WFB's messaging and voice. This includes the video presentation for WFB's annual fundraiser, Stone Soup.
• Internal & Strategic Support
  • Work in coordination with the Chief Executive Officer to develop materials and presentations for Board meetings, Board retreats, and Weld Food Bank Strategic Planning.
  • Assist with bulk mail needs of the Development team.
  • Participate in special projects as requested and other responsibilities as assigned.

Qualifications:

• Bachelor's Degree or an equivalent combination of education and work experience.
• 3-5 years of marketing and communications experience.
• Nonprofit and fundraising experience strongly preferred.
• Graphic design experience, including Photoshop and/or Canva, preferred.
• Video and/or photography experience preferred, but not necessary.
• Ability to coordinate multiple projects; adheres to deadlines in a fast-paced environment.
• Excellent written, oral and interpersonal communication skills.
• Ability to work with minimal supervision using independent judgment for decision-making.
• Ability to oversee team members, volunteers, committees and board members on specific campaigns.
• Must be willing to work in all areas of food bank operations as needed and on evenings and weekends.
• Flexible and adaptable personal style.
• Strong belief in Weld Food Bank's mission.

Please Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Duties, responsibilities or qualifications may change at any time with or without notice.