Marketing & Communications Manager, Joe's Pub

Marketing & Communications Manager, Joe's Pub

Full-time, Exempt

The Joe's Pub Marketing & Communications Manager will be responsible for leading the planning, development, and implementation of marketing strategies for Joe's Pub's 600+ performances each year, and three Artist Development Programs. They will play a singular role in advertising, multi-channel marketing, paid social media advertising, and developing marketing plans. The Marketing & Communications Manager will be adept at enhancing audience engagement and ensuring a consistent and compelling brand message, and will manage the growth and development of Joe's Pub Fellow.

Responsibilities:

Marketing and Communications Strategy

• Identify and pursue unconventional marketing opportunities: unexpected platforms, cultural moments, and collaborators
• Build and sustain advertising and promotional trade partnerships with other cultural institutions and media outlets
• Meet earned revenue goals by implementing marketing strategies to drive ticket sales
• Manage extensive approval processes through the larger organization

• Lead and conceptualize institutional press strategy
• Manage a team of external press consultants
• Compile and distribute assets for institutional, genre-based, and show-specific press releases
• Approve and edit press materials for institutional and show-based PR
• Produce annual media dinner
• Book press tickets and manage notification of artists and restaurant staff of press in attendance at shows

• Lead digital marketing strategy
• Manage a team of external digital media consultants
• Set budget and strategy for digital advertising
• Lead relationships with digital advertising partners and manage Joe's Pub presence on these platforms
• Approve / manage / populate Joe's Pub social media calendar
• Create, schedule, and distribute all eblasts
• Creative Direction
• Collaborate with The Public Theater's Brand Studio on the design of Joe's Pub digital and print promotional branding
• Write / edit all copy for digital and print promotional branding
• Manage distribution of digital and print promo materials to artists and promotional partners
• Produce photoshoots for Joe's Pub artist development programs, including booking photographers and hair and makeup teams, scheduling, and on-site management

• Cultivate, manage and book team of House Photographer contractors, distribute selects, manage photo catalogue

• Utilize audience insights to inform strategic decisions
• Track and analyze campaign performance, ticket sales trends, and audience behavior
• Collaborate with external partners on focus group and primary research relevant to ticket buyers
• Regularly report on eblast performance, digital media performance, and other metrics

• Represent Joe's Pub in organization-wide digital and web projects
• Partner with the Public Theater's web team to manage Joe's Pub web pages
• Edit and review each artist's performance page
• Troubleshoot web issues
• Build, manage, and edit landing pages for Joe's Pub artist development programs, seasonal events, other programs, and special projects

• Collaborate with The Public Theater's ticketing and web teams to lead and/or manage announcements, rolling weekly show on-sales and scheduled on-sales for select shows
• Copywriting and execution of all messaging to ticket buyers in the event of scheduling changes or cancellations

• Collaborate with The Public Theater's Development, Special Events, WebDev and Marketing teams regularly
• Collaborate with The Public Theater's ticketing team to distribute messages to ticket buyers about scheduling changes or cancellations

• 5+ years marketing and project management experience
• highly organized, detail-oriented and systematic with strong time management skills and the ability to work well in a team
• have strong written and verbal communication skills, particularly copywriting and editing.
• Proficiency with programs within Microsoft Office suite; Canva; Tessitura; CMS; Photoshop, InDesign and Illustrator
• Social media platforms required, including but not limited to: Instagram, Facebook, and Upscrolled, as well as analyzing social media metrics and advertising.