Marketing Communications Specialist

Focus South

Atlanta, GA

JOB DETAILS
SKILLS
Advertising Sales, Analysis Skills, Best Practices, Brand Marketing (Branding), Campaigns, Communication Skills, Content Development, Content Management, Corporate Communications, Custom Media, Direct Marketing, Graphics, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing/Sales Collateral, Media Campaigns, Media Packs, Microsoft Office, Outbound Marketing, Performance Metrics, Performance Tuning/Optimization, Presentation/Verbal Skills, Product Development, Product Marketing, Progress Reports, Public/Media/Press/Analyst Relations, Reporting Skills, Sales Tools, Social Media, Social Media Marketing, Team Player, Trade Shows, Writing Skills
LOCATION
Atlanta, GA
POSTED
Today

Job DescriptionWe are looking to hire a Marketing Communications Specialist to join our team. The Marketing Communications Specialist is responsible for direct marketing programs, branding, and corporate communications. In this role, you will work directly with executive management to design, implement, and facilitate marketing plans, conduct market research, product marketing, create collateral, and social media.ResponsibilitiesCoordinate, execute, and deliver winning marketing communications, driving public relations, social media & content marketing in the Focus South region.Lead the development and execution of communications and marketing initiatives, including research, strategy, and content development.Develop marketing collateral to include: program updates, product development, direct marketing programs, and sales tools.Serve as liaison between marketing, executive management, and graphics in the execution of sell sheets, advertisements, media packs, tradeshow planning, and all other marketing collateral.Drive our content marketing campaign and editorial calendar, consistently delivering high‑quality content and optimizing the performance of the campaign.Own and maintain campaign analytics, prepare progress reports, and continuously advise on enhancements.QualificationsPossess a bachelor degree in Marketing and/or Communications.Have 1–2+ years of experience in marketing communications.Confident to challenge our current strategy, new ways to engage our audiences and take our marketing communications to the next level.Experienced in managing content marketing, PR, & social media campaigns, measuring performance, and optimizing workflows.Excellent verbal and written communication skills, as well as the ability to communicate with both external and internal contacts.Demonstrated experience managing social media platforms.Strong knowledge of public relations and marketing concepts.Knowledge of modern website and social media best practices.Ability to build and nurture collaborative relationships.Strong creative and analytical skills.Strong knowledge of all Microsoft Office applications.Additional Information401(k) MatchingDisability InsuranceEmployee Assistance ProgramEmployee Discount#J-18808-Ljbffr

About the Company

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Focus South