Marketing Communications Specialist II

About Us

Middle Georgia State University (MGA), a multi-campus, baccalaureate and graduate degree-granting public institution, is the most affordable public state university in Georgia. MGA has five campuses-Macon, Cochran, Dublin, Eastman, and Warner Robins, all located in central Georgia-and global outreach through its fully-online campus. Its enrollment of 8,400 students is largely comprised of students from most of Georgias 159 counties. The University has six academic schools, including Georgias flagship aviation program, that support its mission to educate and graduate inspired, lifelong learners whose scholarship and careers enhance the state.

Job Summary

Under the direction of the Director of Marketing & Creative Services, the Marketing Communications Specialist II is responsible for developing, planning, reviewing, and implementing a wide range of communications in support of Enrollment Management with a particular focus on Admissions, through all media platforms and other forms of communication, including Target X, digital communication social media platforms, web content, annual reports, written content, and presentations. This position will also assist in numerous and varied aspects of the Universitys marketing, creative services, advertising, public relations, and communications missions.

Responsibilities

Duty 1 -

Researches, designs, and produces marketing and communication plans, content marketing, and assets for use in building brand awareness, increasing inquiries, applications, and enrollments; assists with long-range editorial planning and strategy for recruitment needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials.

Duty 2 -

Develops creative content and collaborates with internal and external contributors for digital/social creative, copywriting, website copy/development and Target X as well as social content for multiple profiles within Facebook and Instagram along with other and emerging digital/social platforms.

Duty 3 -

Proofread and edit content, including print documents, digital content, advertising materials and social media.

Duty 4 -

Works with University offices/departments and possibly vendors to complete communication projects

Duty 5 -

Assists with creative services provided by the Marketing staff. These services may include, but are not limited to, photography, videography, audio recording, graphic design, content development for advertising/enrollment services materials

Duty 6 -

Perform other related duties as assigned

Required Qualifications

Educational Requirements

Bachelors degree in Marketing, Communications/PR, or a related field or a combination of education and experience that exceeds 4 years.

Other Required Qualifications

Ability to manage multiple projects simultaneously

Superior interpersonal skills

Proficiency in Microsoft Office

Excellent writing, grammar, and editing skills

Required Experience

Experience with social media platforms

Preferred Qualifications

Additional Preferred Qualifications

Ability to manage multiple projects simultaneously

Superior interpersonal skills

Proficiency in Microsoft Office

Excellent writing, grammar, and editing skills

Preferred Experience

Experience with social media platforms

Experience with customer relationship management systems

Prior experience working within higher education

Knowledge, Skills, & Abilities

Knowledge of marketing and communications

Knowledge of public relations and media relations best practices

Knowledge of social media platforms and related best practices

Knowledge of website technology and publishing, to include best practices, usability, search engine optimization and rankings

Knowledge of customer relationship management systems

Knowledge of supervisory principles and practices

Skill in decision making and problem solving

Skill in interpersonal relations

Skill in project management

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Institutional Values

Middle Georgia State University is committed to four core values in what we do and represent: CORE VALUES: Stewardship - Engagement - Adaptability - Learning

Equal Employment Opportunity

Middle Georgia State University is committed to ensuring a safe learning environment that supports the dignity of all members of the University community. Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG) and Middle Georgia State University. Pursuant to Board of Regents Policy Section 6.6 , federal and state laws and regulations, and our vision, mission, and values, Middle Georgia State University prohibits discrimination on the basis of an individuals age, color, disability, genetic information, national origin, race, religion, sex, or veteran status ("protected status"). No individual shall be excluded from participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individuals protected status; nor shall any individual be given preferential treatment because of the individuals protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.

Other Information

This is a non-exempt (hourly paid) position and includes a comprehensive benefits package. Benefits include:

• Health insurance
• Dental
• Vision
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Life Insurance
• Sick Leave
• Vacation Leave
• Parental Leave
• Retirement
• Employee discounts
• Tuition reimbursement

Background Check

Employment offer is contingent upon completing a background investigation, including a criminal background check demonstrating your employment eligibility with MGA, as determined by MGA in its sole discretion, confirmation of the credentials and employment history reflected in your application material, and, if applicable, a satisfactory credit check.