Marketing Communications Specialist

Position Introduction:

The OU Enrollment Management Communications and Marketing (EMCOMM) team supports enrollment, recruitment, and student success by creating and coordinating marketing and communications for the Division of Enrollment Management. Based in Norman and working statewide, nationally, and globally, we send communication and marketing materials to students, supporters, and stakeholders throughout the application, decision, orientation, enrollment, and graduation process. Our goal is to build a vibrant and dynamic campus community. We seek individuals who exhibit integrity, care, intentionality, and innovation.

Scope of Position/Essential Duties: This position will assist in communication campaigns across email and websites for the Division of Enrollment Management. This is a hybrid position based in Norman and will be responsible for promoting OU academic programs to prospective students (U.S. and International students), parents and supporters, and high school counselors; and effectively communicating post-admission action items to admitted students. This position assists with the development of printed and electronic marketing-oriented communications, ensures quality, and makes recommendations to provide strategic and effective marketing communications to targeted students.

• Build, execute, and manage email and SMS communication for prospective students, families, high school counselors, and community colleges
• Build, execute, and manage recruitment event communication and registration
• Assist communications team in developing, implementing, and maintaining communication objectives
• Use CRM filters to build queries to communicate with specific populations
• Use design elements from the email builder, Adobe Express, and CMS to create effective communication pieces
• Create recruitment content, including editing, designing, writing, and proofing emails, websites, brochures, newsletters, and other publications
• Work with campus programs and academic colleges to create and send emails
• Measure and report on the effectiveness of email and SMS campaigns
• Writes original content for print, web, and email use by creatively compiling information collected through research, interviewing, and gathering materials.
• Conducts interviews, collects data, and information needed to accurately and credibly craft marketing messages. Designs email, print and web projects.
• Assists with design, layout, and written content for electronic, print, multi-media communications and graphic design projects
• Manages web site content, makes edits, and updates. Discusses changes with supervisor
• Monitors progress of projects
• Assists with email marketing management
• Performs various duties as needed to successfully fulfill the function of the position

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Required Education and Education:

• Bachelor's degree Marketing, Graphic Design, Communications, or related field.

Equivalency/Substitution: Will accept 48 months of related experience in lieu of the Bachelor's degree.