Marketing & Communications Specialist

Marketing & Communications Specialist

Reports To

Marketing Manager

Position Purpose

Responsible for supporting the development, execution, and evaluation of the credit union's marketing and communications efforts. This position supports marketing campaigns, contentcreation, social media, digital marketing, community engagement, public relations, and brand management while ensuring regulatory compliance. The Marketing & Communications Specialist helps strengthen member and community relationships, increase awareness of the credit union's products and services, and support organizational growth through creative and effective marketing initiatives.

Key Responsibilities

Marketing Strategy & Planning

• Support the development and implementation of the annual marketing plan.
• Research industry trends, member needs, competitor activity, and marketing opportunities to help support growth and engagement.
• Coordinate member surveys and gather feedback to help identify opportunities for improvement.
• Assist with the planning, execution, and evaluation of marketing campaigns, promotions, and member engagement initiatives.

• Create, write, and update marketing materials across print, digital, social media, email, and other communication channels while maintaining brand consistency.
• Coordinate with vendors, printers, agencies, and other partners to ensure marketing projects are completed accurately, on time, and aligned with brand standards.
• Maintain marketing collateral, templates, photos, videos, and other brand assets, including capturing content at credit union events, community activities, and employee initiatives.

• Create, schedule, and manage content across social media platforms to increase engagement, awareness, and community connection.
• Maintain and enhance the credit union's online presence, including social media platforms, Google Business Profile, online reviews, and local search visibility.
• Assist with digital advertising efforts, including Meta, Google Ads, and other online campaigns, while monitoring performance and identifying opportunities for improvement.
• Track and report on website, social media, advertising, and campaign performance using analytics and reporting tools.
• Ensure digital content follows brand standards, accessibility best practices, and regulatory requirements.

• Coordinate credit union participation in community events, sponsorships, financial education initiatives, and outreach programs.
• Represent the credit union at community events and activities to build relationships and increase brand awareness.
• Support efforts to strengthen community partnerships and advance the credit union's mission.

• Communicate marketing initiatives, promotions, and campaigns to employees to support organizational awareness and participation.
• Assist with internal communications, employee engagement activities, and promotional programs.
• Collaborate with employees across departments to gather content ideas, success stories, and member experiences that support marketing efforts.

• Maintain marketing records, project files, campaign documentation, and performance reports.
• Ensure marketing materials, promotions, and communications comply with applicable regulatory, legal, and brand requirements.
• Assist with required disclosures, filings, and documentation related to marketing and advertising activities.

• Strong written, verbal, and interpersonal communication skills.
• Proficiency in Canva, Adobe Creative Suite, social media management platforms, and other marketing tools.
• Familiarity with Google Ads, Google Analytics, SEO, and digital marketing best practices.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Creative thinker with attention to detail and commitment to brand consistency.
• Ability to interpret information and identify opportunities for improvement.
• Self-motivated team player with a collaborative mindset and willingness to learn.