Marketing Consultant

Job Description

The Director of Marketing is a visionary enterprise leader responsible for architecting and amplifying Aramark's value proposition across enterprise client segments. This leader will shape EPG strategy and execution, drive client acquisition and growth, and deliver measurable business impact. The Enterprise Partnership Group is designed for clients committed to a true strategic partnership - one that fully leverages Aramark's enterprise capabilities in innovative and integrated ways. This role will champion a unified enterprise message that bridges Aramark's full breadth and depth of hospitality offerings across Lines of Business.

This highly visible role will partner with the Business Resource Center (BRC), Communications, and Digital Marketing teams to design and execute strategies that support EPG's growth objectives. Key areas of focus include:

• Brand Leadership: Serve as the marketing and strategy lead for EPG, crafting a compelling and scalable value proposition tailored to large, cross-LOB enterprise clients.
• EPG Strategy: Develop and execute the overarching EPG go-to-market strategy, including segment targeting, persona development, and client engagement standards.
• RFP and Proposal Strategy: Lead strategic guidance on proposals and RFP responses, ensuring quality content, compelling narratives, and alignment with enterprise messaging.
• Client Marketing Coordination: Partner with Lines of Business to deliver coordinated, enterprise-level client marketing.
• Marketing Collateral Development: Build out EPG-specific collateral that communicates an integrated enterprise message and supports the sales and retention process. Lead over-arching Enterprise Communication efforts to support broader Aramark brand message.
• Growth Initiatives: As the team matures, plan and develop growth initiatives based on established strategy to accelerate new business development and retention.
• Digital Strategy: Lead enterprise digital strategy initiatives to support EPG's long-term marketing goals.
• Market Positioning: Monitor market trends and emerging competitors to inform go-to-market strategies and differentiate Aramark's enterprise offering.
• Marketing Insights: Deliver actionable insights to inform strategic decisions, solution design, and executive engagements.

Job Responsibilities

Personal Leadership: We engage our growth and learn from each other.

• Elevate Brand Equity: Position Aramark as an enterprise market leader through compelling brand storytelling and differentiated value creation
• Accelerate Innovation: Develop new strategies and approaches that respond to evolving client needs and create market distinction for the Enterprise Partnership Group.

People Leadership: We enable the growth of our team, peers, clients, and business partners.

• Enable Strategic Growth: Deliver insights and strategies that support EPG's expansion and solution development through partnership w/ BRC, Communications, and Digital Marketing.
• Cross-Functional Collaboration: Operate effectively as an individual contributor who leads through influence, partnering with senior growth executives, sales leadership, and corporate resources to drive shared outcomes.

Customer Leadership: We empower our people to create experiences that matter.

• Drive Engagement: Deepen client and prospect relationships through targeted strategies that enhance retention and growth across EPG's enterprise client base.
• Stakeholder Engagement: Build strong partnerships with strategic clients and internal teams to align marketing and strategy initiatives with business objectives.

Business Leadership: We elevate the Aramark experience globally, through insight & innovation.

• Market Positioning: Lead brand campaigns and enterprise messaging that showcase Aramark's integrated capabilities, innovation, and impact across Lines of Business.
• EPG Growth Initiatives: Plan and develop growth initiatives grounded in established strategy, coordinating across Lines of Business to accelerate growth
• Competitive Intelligence: Monitor market trends and emerging competitors to continuously inform EPG's go-to-market strategies and positioning

Qualifications

The ideal candidate will have the following professional experience and personal attributes:

• A self-starter and strategic thinker who is confident in their abilities, self-motivated, and able to work effectively while building something new.
• A results-oriented collaborator who rolls up their sleeves to accomplish shared goals; someone who takes initiative, makes things happen, and accepts accountability
• Strong communicator with excellent oral, written, and presentation skills and the ability to engage a wide range of audiences and stakeholder levels.
• Financially minded with the ability to connect marketing and strategy decisions to business outcomes and growth targets.
• A true partner who leads through influence and builds trust across functions, Lines of Business, and senior leadership.
• Comfortable balancing strategic thinking with hands-on execution in a startup-like environment within a large, matrixed organization.
• Strong value system, unquestioned integrity, and good listening and interpersonal skills.
• Demonstrated ability to champion diversity, employee engagement, and inclusion.

This is a remote position. Must be able to travel up to 50%.

Education

Minimum 10 years experience

Bachelors preferred

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

Nearest Major Market: Philadelphia