Marketing Content & Design Specialist

Wastequip
  • Charlotte, North Carolina
    2 days ago

    Job Description

    Job Description:

    This is an ON SITE position.

    Key Responsibilities

    • Design and produce marketing materials for print and digital channels, including:
      • Brochures, flyers, signage, and other customer-facing materials
      • Product literature, spec sheets, one-pagers, and sales presentations
      • Digital advertising assets, including PPC and display ads
      • Social media graphics and visual content
      • Website graphics and landing page assets
      • Email marketing graphics
      • Trade show signage, booth graphics, and promotional materials
      • Internal communications and branded materials
    • Collaborate with marketing, sales, and product management teams to develop creative solutions that communicate product value and support business objectives
    • Develop creative assets that maintain consistency with established brand standards across multiple brands and channels
    • Support integrated marketing campaigns, product launches, trade shows, dealer programs, customer events, and other promotional initiatives
    • Prepare production-ready files for commercial printing and digital publication
    • Manage multiple projects simultaneously while meeting deadlines and maintaining high creative standards
    • Organize and maintain digital asset libraries, templates, and marketing files
    • Stay current on graphic design trends, marketing best practices, and emerging creative technologies

    Qualifications

    Required

    • Bachelor's degree in Graphic Design, Marketing, Visual Communications, or a related field
    • 1-4 years of professional graphic design or marketing design experience
    • Experience creating marketing materials for B2B, industrial, manufacturing, construction, transportation, environmental services, heavy equipment, or other technical industries
    • Proficiency with Adobe Creative Cloud, including:
      • Adobe Illustrator
      • Adobe Photoshop
      • Adobe InDesign
    • Strong understanding of typography, color theory, layout, composition, and visual hierarchy
    • Experience producing both print and digital marketing assets
    • Ability to work within established brand guidelines while delivering creative and effective marketing materials
    • Strong organizational skills and ability to manage multiple projects simultaneously
    • Excellent communication, collaboration, and attention-to-detail skills

    Preferred

    • Experience creating digital advertising creatives for Google Ads, LinkedIn, Meta, or similar platforms
    • Understanding of B2B social media best practices and content strategies
    • Familiarity with marketing automation platforms, CRM systems, CMS platforms, or project management tools
    • Photography, video editing, or motion graphics experience a plus

    What Success Looks Like

    The successful candidate:

    • Maintains a strong portfolio showcasing both print and digital design work
    • Understands how design contributes to marketing performance and business growth
    • Creates visually compelling content while maintaining brand consistency
    • Effectively communicates complex or technical product information through design
    • Takes initiative, embraces feedback, and continuously improves creative execution
    • Thrives in a collaborative, team-oriented environment

    Numbers & Facts

    LocationCharlotte, North Carolina

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