Marketing Content & Event Manager

About Advantage Design Group 

Advantage Design Group is a creative and technology company and the largest producer of online orientation programs in North America. Our platform, which powers Advantage Orientation and HR Engage, has more than 400 deployments across higher education and the private sector in three countries. It turns enrollment and hiring into digital orientation experiences for new students and employees, with interactive video and content built around each client's brand. Our team of about 50, based in Jacksonville, Florida, creates every part of that experience, including content development, branded interface design, video production and software engineering. 

About the Opportunity 

We are looking for a highly organized marketer who loves turning good ideas into polished work. In this role you'll own the details behind our events, webinars, email and social channels, and see your work land directly with clients and prospects. 

You'll partner closely with our Director of Creative and Marketing to carry each campaign through planning, launch and follow up. Few weeks look alike: one week you might be lining up speakers for a webinar, the next you're working with our video and web teams on a campaign or getting us ready for a conference. You'll also manage our campaign tools and track results, so you can see what's working and help us do more of it. 

You'll have a deep bench of talent behind you. Our own creative, video and web teams are a built-in resource for marketing, so the designers, video producers and developers you need for a campaign are already on staff. You'll also work closely with sales and company leadership. 

Why Jacksonville? 

Grow your career at Advantage and make coastal Northeast Florida home. Jacksonville offers 22 miles of beaches, the nation's largest urban park system, the St. Johns River and a creative food and arts scene. Florida also has no personal state income tax, which means more of your paycheck stays with you. 

What You Do 

• Managing webinars from scheduling and promotion through live execution, follow-up, and post event content. 
• Coordinating conference and event logistics, timelines, vendors, collateral, shipping, lead capture, and follow up. 
• Drafting, building, quality checking, scheduling email campaigns and client facing communications that engage audiences and support campaign goals. 
• Maintaining email calendars, audience lists, segments, campaign records, and marketing automation workflows, so campaigns run smoothly and reach the right people. 
• Creating and coordinating social posts, event promotions, newsletter content, email copy, and other campaign content that reflects our brand and connects with our audiences. 
• Partnering with our staff writer and video team to develop and optimize content for traditional search and AI-driven discovery using SEO, GEO, and AEO best practices. 
• Working across Creative, Video, Web, and Sales to keep campaign assets and deadlines moving. 
• Pulling monthly marketing numbers and turning them into clear, useful summaries. 
• Researching events, vendors, audience opportunities, campaign ideas, and sharing recommendations that help the team improve and grow. 
• Keeping calendars, checklists, systems, and details organized while moving many priorities forward at the same time. 

Required Qualifications 

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred. In lieu of a degree, candidates with at least five years of progressively responsible experience in event marketing, content marketing, campaign management, or digital marketing, including demonstrated expertise in planning, executing events and integrated marketing campaigns, will be considered 
• Experience coordinating conferences, trade shows, webinars, or similar marketing events.
• Experience building and scheduling email campaigns, maintaining audience lists or segments, and working with marketing automation workflows. 
• Strong copywriting, editing, project management, and organizational skills. 
• Experience compiling campaign, event, email, social, or website performance metrics into clear reports. 
• Proficiency with Microsoft Office and experience with CRM, marketing automation, webinar, event, or social publishing platforms. 
• Ability to lift event props and materials up to 25 lbs. 

How YouWork 

• Highly organized and dependable.
• Proactive and quick to anticipate what needs to happen next. 
• Strong writing and editing skills. 
• Detail-oriented and committed to thorough quality checks and follow-through. 
• Comfortable using CRM, marketing automation, email, webinar, event, social, and reporting tools. 
• Able to identify meaningful metrics, recognize patterns, and clearly summarize key insights for leadership. 
• Resourceful and composed when plans shift or execution challenges arise. 
• Collaborative and adept at coordinating teams and stakeholders. 

Preferred Skills and Experience 

• Experience with Dynamics 365 Customer Insights or a similar CRM and marketing automation platform. 
• Familiarity with higher education, HR technology, or B2B software marketing. 
• Experience with lead nurturing, audience segmentation, website content management, campaign reporting, and familiarity with SEO and AI-driven search and discovery best practices. 
• Knowledge of accessibility and inclusive marketing and event practices. 

Compensation and Benefits 

Competitive base salary and benefits include a 401(k) with company match, profit sharing, group health, dental and vision insurance, paid vacation and holidays, a gym membership, and a stocked breakroom. You will also have access to ongoing training, mentorship, and career development. 

Work Location 

This role is full time and based in Jacksonville, Florida. You'll start onsite to get to know the team, our platform and our clients, then move to a hybrid schedule with two remote days a week once you're settled in. 

Interested in Joining Our Team? Apply Here! 

Learn more about us at AdvantageDesignGroup.com, and explore Welcome.AdvantageDesignGroup.com. 

Advantage Design Group® is proud to be an equal opportunity employer.