Marketing Content & SEO Associate

Newbury Franklin Industrials

Buffalo, NY

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JOB DETAILS

SKILLS

Adobe Creative Suite, Advertising, Algorithms, Best Practices, Blog, CSS (Cascading Style Sheet), Content Development, Content Management, Data Quality, Dental Insurance, Detail Oriented, Email Campaign, Email Marketing, Google Analytics, Google Search Engine, Graphics, HTML (HyperText Markup Language), Health Insurance, Keyword Research, Link Building, Management Strategy, Marketing, Marketing Campaign, Marketing Communications, Marketing/Sales Collateral, Online Marketing, Pager, Performance Analysis, Performance Metrics, Research Skills, Search Engine Optimization (SEO), Search Engines, Search Ranking, User Interface/Experience (UI/UX), Web Site Monitoring, Website Management, Website Traffic

LOCATION

Buffalo, NY

POSTED

30+ days ago

Benefits:

401(k)
401(k) matching
Bonus based on performance
Dental insurance
Health insurance
Opportunity for advancement
Paid time off

Position Overview

We are seeking a driven and detail-oriented Marketing Content & SEO Associate to join our marketing team. This role is primarily focused on growing our online presence through website content management, SEO strategy, and both written and visual content creation. The ideal candidate has a strong foundation in SEO and digital content, with the ability to keep our website fresh, optimized, and aligned with our business goals. The team regularly produces graphics, marketing collateral, and email campaign assets, and a background in visual content creation and design is a valued part of this role.

Candidates with agency backgrounds looking to transition in-house are encouraged to apply.

Key Responsibilities

- SEO & Content Strategy

• Conduct keyword research to identify opportunities and inform content planning

• Implement on-page SEO best practices across all web content to improve organic search visibility

• Monitor and report on website traffic, search engine rankings, and key performance indicators using tools such as Google Analytics, SEMrush, and Google Search Console

• Support link-building efforts and stay current on SEO trends and algorithm updates

• Optimize existing website content for search engines and user experience

- Website Content Management

• Oversee day-to-day website content updates, ensuring all information is accurate and aligned with company capabilities and product offerings

• Create and publish high-quality written content including blog posts, product descriptions, and landing pages

• Collaborate with IT and design teams to implement website improvements and updates

• Monitor website performance and user experience, recommending and implementing optimizations

- Visual Content Support

• Create graphics, infographics, and visual assets for the website and marketing campaigns

• Assist with the creation of marketing collateral including one-pagers and digital advertisements as needed

• Support the email marketing team with Mailchimp campaign design, templates, and promotional graphics

Required Qualifications

- Education & Experience

• Bachelor's degree in Marketing, Communications, or a related field

• 1–3 years of experience in digital marketing, SEO, or web content management

• Demonstrated understanding of SEO principles and content strategy

- Technical Skills

• Familiarity with SEO tools such as Google Analytics and SEMrush

• Basic knowledge of HTML/CSS and web content principles a plus

• Experience with Mailchimp or similar email marketing platforms a plus

• Proficiency in Adobe Creative Suite a plus

• Experience with Google Ads a plus

About the Company

Newbury Franklin Industrials

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